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Digital Service

January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Digital Service”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

Utilities:


January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Digital Service”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

Utilities:


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