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Digital Product

March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Digital Product”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Digital Product”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Digital Product”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

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March 27, 2015 3:09 PM

The Digital Reality tagged “Digital Product”

Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and... Read more

By Mitch Joel

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