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Digital Product

January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Digital Product”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

Utilities:


March 27, 2015 3:09 PM

The Digital Reality tagged “Digital Product”

Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and... Read more

By Mitch Joel

Utilities:


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