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Digital Platform

January 15, 201411:39 PM

Reboot: Marketing With Inc. Magazine tagged “Digital Platform”

WARNING: Self-promotional blog post ahead... I am excited to announce that starting tomorrow, I will be a regular contributor to Inc. Magazine with the launch of my twice-monthly column, Reboot: Marketing. The column will focus on how technology and marketing... Read more

By Mitch Joel

Utilities:


December 6, 2012 7:13 PM

Do You Need A Degree In Digital Marketing And Social Media? tagged “Digital Platform”

How important is a formal education for a career in marketing? I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable.... Read more

By Mitch Joel


October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Digital Platform”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


July 9, 2012 7:33 PM

Is Your Business All About the Product? Or the People? tagged “Digital Platform”

There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: Product Focused. The... Read more

By Mitch Joel


December 30, 2010 3:09 PM

Content Pays tagged “Digital Platform”

Here's a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything we know about the Internet. From music and the torrents to pay walls at newspapers and magazines. Mostly, the people... Read more

By Mitch Joel


November 13, 2010 2:35 PM

Video Must Become More Social tagged “Digital Platform”

Make no mistake about it, you can do many social things with online video, but we have to change our mindset about it first. I was excited to be asked to give the luncheon keynote presentation at this past week's... Read more

By Mitch Joel


October 20, 2009 7:44 AM

Removing The Most Painful Question Potential Clients Always Ask tagged “Digital Platform”

"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more

By Mitch Joel


April 22, 2009 3:43 PM

The Present And Future Of Media – Big Trouble Or Huge Opportunity? tagged “Digital Platform”

Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader - depending on how "with it" you are). Independently, they are worrying, when placed against one another, they create an even bigger... Read more

By Mitch Joel


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