By
Search Results
Entries tagged with “
Digital Media
”May 22, 2013 8:54 AM
Welcome To The One Screen World tagged “Digital Media”
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more
Utilities:
May 6, 201311:55 PM
Pay Closer Attention To YouTube tagged “Digital Media”
It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more
By
Utilities:
April 15, 201312:28 PM
The Problem With Allowing Consumers To Opt Out tagged “Digital Media”
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more
By
Utilities:
March 19, 2013 2:04 PM
You Must Read This! tagged “Digital Media”
What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more
By
Utilities:
February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Digital Media”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
By
Utilities:
February 7, 2013 9:20 PM
Where Digital Creative Is Different tagged “Digital Media”
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more
By
Utilities:
January 21, 2013 3:40 PM
Three New(ish) Trends In Digital Media tagged “Digital Media”
Life after Facebook, Twitter, Instagram and YouTube? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one... Read more
By
Utilities:
January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Digital Media”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
By
Utilities:
December 6, 2012 7:13 PM
Do You Need A Degree In Digital Marketing And Social Media? tagged “Digital Media”
How important is a formal education for a career in marketing? I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable.... Read more
By
Utilities:
November 2, 2012 7:53 AM
Creative Entrepreneurship... Kickstarter Style tagged “Digital Media”
Is Kickstarter still the most exciting thing happening in the digital media channels these days? In June 2012, I penned a blog post titled, The Most Exciting Thing Happening In Digital Right Now. It was all about Kickstarter. I'm as... Read more
By
Utilities:
October 31, 201210:45 PM
The Power Of Imagination tagged “Digital Media”
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful... Read more
By
Utilities:
October 5, 2012 8:31 AM
The Truth Behind Branding In The Digital Media Age tagged “Digital Media”
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more
By
Utilities:
September 25, 2012 9:39 AM
Where Everybody Knows Your Name... And Face tagged “Digital Media”
Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable? Things just got a whole lot creepier. We live in a day and age when people rage against the machine... Read more
By
Utilities:
August 9, 201211:20 PM
Marketing Is Dead tagged “Digital Media”
It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more
By
Utilities:
July 25, 2012 3:25 PM
On Knowing (And Experience) tagged “Digital Media”
How old should a Social Media Manager be? It's not hard to create an online firestorm by blogging something that is more perspective than experience. No one is feeling the brunt of this more than Cathryn Sloane these days. On... Read more
By
Utilities:
July 9, 2012 7:33 PM
Is Your Business All About the Product? Or the People? tagged “Digital Media”
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: Product Focused. The... Read more
By
Utilities:
June 12, 201210:41 PM
To Thine Own Self Be True tagged “Digital Media”
Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more
By
Utilities:
May 22, 201210:27 AM
Building Loyalty Beyond Reason tagged “Digital Media”
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more
By
Utilities:
April 6, 2012 8:27 AM
The Other Side Of Our Digital Selves tagged “Digital Media”
You need to wrestle (deeply) with what you are about to see. Since I attended this past year's TED conference, I can't get the dinner conversation I had with Sherry Turkle out of my mind. With each passing day, as... Read more
By
Utilities:
March 16, 2012 4:02 PM
10 New Books Worth Checking Out tagged “Digital Media”
There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and... Read more
By
Utilities:
