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Digital Marketing Strategy

April 24, 201311:25 AM

Maybe You Should Quit New Media tagged “Digital Marketing Strategy”

If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media tagged “Digital Marketing Strategy”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


September 8, 2012 7:19 AM

Before You Hire A Digital Marketing Agency tagged “Digital Marketing Strategy”

"What can you do for me?" Without a question, this is the number one question I get asked when potential clients call us at Twist Image. On the frontlines of our business development, through speaking at close to seventy events... Read more

By Mitch Joel


January 4, 201112:09 PM

Your 2011 Digital Marketing Reboot tagged “Digital Marketing Strategy”

Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more

By Mitch Joel


December 22, 2010 9:59 PM

The Social Element Is Everywhere tagged “Digital Marketing Strategy”

There's a saying that likes to dance around the Internet. It goes something like this: "all media is social media." That's not entirely true. Media (or anything) only becomes social when there is an opportunity for those who are consuming... Read more

By Mitch Joel


October 21, 2010 9:34 PM

Search Box tagged “Digital Marketing Strategy”

Think about this: are search engines changing or are search engines changing because how we search is changing? If there's one thing I have learned in my many years as a professional marketer, it is this: once doctors and big... Read more

By Mitch Joel


June 30, 2010 2:00 PM

First Things First tagged “Digital Marketing Strategy”

Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more

By Mitch Joel


June 19, 2010 7:45 PM

You Are Free To Try Everything tagged “Digital Marketing Strategy”

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now. If you wanted to test the waters and do some advertising (prior to... Read more

By Mitch Joel


March 6, 2010 8:46 PM

The End Of Big Website Builds tagged “Digital Marketing Strategy”

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more

By Mitch Joel


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