Entries tagged with “

Digital Marketing Strategy

”

January 4, 201112:09 PM

Your 2011 Digital Marketing Reboot tagged “Digital Marketing Strategy”

Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more

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December 22, 2010 9:59 PM

The Social Element Is Everywhere tagged “Digital Marketing Strategy”

There's a saying that likes to dance around the Internet. It goes something like this: "all media is social media." That's not entirely true. Media (or anything) only becomes social when there is an opportunity for those who are consuming... Read more

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October 21, 2010 9:34 PM

Search Box tagged “Digital Marketing Strategy”

Think about this: are search engines changing or are search engines changing because how we search is changing? If there's one thing I have learned in my many years as a professional marketer, it is this: once doctors and big... Read more

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June 30, 2010 2:00 PM

First Things First tagged “Digital Marketing Strategy”

Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more

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June 19, 2010 7:45 PM

You Are Free To Try Everything tagged “Digital Marketing Strategy”

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now. If you wanted to test the waters and do some advertising (prior to... Read more

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March 6, 2010 8:46 PM

The End Of Big Website Builds tagged “Digital Marketing Strategy”

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more

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