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Digital First

January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Digital First”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

Utilities:


February 5, 2016 7:25 AM

Digital Transformation And The Big Bet tagged “Digital First”

Is digital transformation the future of work... or just a bet that companies are making? Say what you will about events like Davos (and, yes, there are many people and media who are quick to criticize the event), there are... Read more

By Mitch Joel

Utilities:


December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Digital First”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

Utilities:


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