Entries tagged with “

Digital Experience

”

May 21, 2013 7:51 AM

CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day tagged “Digital Experience”

What are you going to reboot today? Today is the day. My second business book, CTRL ALT Delete, is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define... Read more

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February 4, 2013 7:45 PM

The New Digital Experience tagged “Digital Experience”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

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October 23, 2012 5:29 AM

The Lance Armstrong Effect tagged “Digital Experience”

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

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October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Digital Experience”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

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June 19, 2012 9:39 AM

In The Age Of (Digital) Anxiety tagged “Digital Experience”

Are you stressing out? In a world of global economic instability, a deplorable job market, the digitization of everything, Occupy Wall Street movements, student protests and the general atrocities of a sadistic few, the headlines - whether you read them... Read more

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June 12, 201210:41 PM

To Thine Own Self Be True tagged “Digital Experience”

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more

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September 6, 2011 2:16 PM

The Evolution Of Apps tagged “Digital Experience”

Is everything moving full circle back to the Web? It's hard to get excited about something called, HTML5, but if you're in the business of media, marketing and/or advertising, you should be excited. Very excited. The past few years have... Read more

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July 11, 2011 4:03 PM

Twitter Is Random tagged “Digital Experience”

I'm not very good at Twitter. I understand it. I use it. But, I just can't make it bend to my will. You have to know why you're doing something to really get the value out of it, and I've... Read more

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July 8, 2011 3:57 PM

The Truth About Display Advertising (And Why Consumers Hate It) tagged “Digital Experience”

Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more

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