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Entries tagged with “
Digital Channel
”May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Digital Channel”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
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April 11, 2013 8:29 PM
It's The Little Things tagged “Digital Channel”
You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more
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April 4, 201311:04 AM
Did You See That? tagged “Digital Channel”
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more
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March 22, 2013 8:31 AM
The Powerful Art Of Resilience tagged “Digital Channel”
Let's start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world does what says it will do and delivers on its promise. Nothing happens when you have a sub-par product or... Read more
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March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Digital Channel”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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February 23, 2013 8:01 AM
The Filter, The Advisor And Your Personal Advisory Board tagged “Digital Channel”
What would Malcolm Gladwell do? One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. But, here's the thing: the people who are on this highly personal... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Digital Channel”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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December 28, 2012 8:26 AM
Does "Quality" Mean "Paper"? tagged “Digital Channel”
When people talk about quality journalism, they tend to also mean that it must appear on a dead tree. That's the feeling I get when I watch this video from Business Insider when Henry Blodget interviewed Jill Abramson (the executive... Read more
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December 21, 2012 2:32 PM
Is Amazon The Future Of Media? tagged “Digital Channel”
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013), there is a chapter titled, Sex With Data, that looks at a the coming together of our traditional consumer information... Read more
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November 21, 201210:42 PM
In The Trust Economy, Marketers Are Bankrupt tagged “Digital Channel”
It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more
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June 4, 2012 4:37 PM
The New Retail Experience tagged “Digital Channel”
How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more
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May 2, 2012 6:21 AM
The Old (Evolving) Rules tagged “Digital Channel”
Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more
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December 2, 2011 9:24 PM
Social Media And How We're Botching The Best Part tagged “Digital Channel”
You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more
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November 16, 2011 8:55 PM
Legacy Thinking tagged “Digital Channel”
It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more
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November 10, 2011 7:54 PM
A Simple Way To Rethink Your Brand Narrative tagged “Digital Channel”
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more
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November 1, 2011 6:36 PM
Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet) tagged “Digital Channel”
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more
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September 24, 2011 7:26 AM
Keep Yourself Alive tagged “Digital Channel”
Who will protect your rights, your opportunities and your privacy online? Do you think that it's the role of government? Is it the corporation's responsibility? Should Google and Facebook be securing your privacy online? Technology, connectivity and the great untethering... Read more
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September 3, 2011 7:14 AM
Draft And Burn tagged “Digital Channel”
We can sometimes forget how easy it is to blast off a message in the heat of the moment. One of the biggest drawbacks to these digital channels is that it's hard to understand the emotion that happens behind a... Read more
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August 26, 2011 2:55 PM
Don't Forget To Be Human tagged “Digital Channel”
Technology makes it easy to... Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off the cuff." Quit. Brag. Be greedy. Spam people. Be rude. Blow someone off. Close yourself off from the opinions of... Read more
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July 30, 2011 6:47 AM
The Haters tagged “Digital Channel”
The Haters will tell you... Blogging doesn't have a ROI. A tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. A viral video may get millions of views, but there is no economic value to... Read more
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