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Entries tagged with “
Digital Channel
”December 2, 2011 9:24 PM
Social Media And How We're Botching The Best Part tagged “Digital Channel”
You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more
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November 16, 2011 8:55 PM
Legacy Thinking tagged “Digital Channel”
It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more
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November 10, 2011 7:54 PM
A Simple Way To Rethink Your Brand Narrative tagged “Digital Channel”
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more
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November 1, 2011 6:36 PM
Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet) tagged “Digital Channel”
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more
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September 24, 2011 7:26 AM
Keep Yourself Alive tagged “Digital Channel”
Who will protect your rights, your opportunities and your privacy online? Do you think that it's the role of government? Is it the corporation's responsibility? Should Google and Facebook be securing your privacy online? Technology, connectivity and the great untethering... Read more
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September 3, 2011 7:14 AM
Draft And Burn tagged “Digital Channel”
We can sometimes forget how easy it is to blast off a message in the heat of the moment. One of the biggest drawbacks to these digital channels is that it's hard to understand the emotion that happens behind a... Read more
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August 26, 2011 2:55 PM
Don't Forget To Be Human tagged “Digital Channel”
Technology makes it easy to... Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off the cuff." Quit. Brag. Be greedy. Spam people. Be rude. Blow someone off. Close yourself off from the opinions of... Read more
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July 30, 2011 6:47 AM
The Haters tagged “Digital Channel”
The Haters will tell you... Blogging doesn't have a ROI. A tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. A viral video may get millions of views, but there is no economic value to... Read more
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June 1, 2011 8:57 PM
Twitter Doesn't Do Everything Well tagged “Digital Channel”
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its ability to deliver the news titled, The article as luxury or byproduct. Jarvis' main point is focused on the idea... Read more
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April 4, 2011 9:46 PM
Free Content Is Killing Media (And Advertising) tagged “Digital Channel”
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more
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February 10, 201112:48 PM
The Interactive Imperative tagged “Digital Channel”
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly... Read more
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January 18, 201111:59 AM
What You Always Need To Remember About The Internet tagged “Digital Channel”
Your information is not (really) yours... and it's everywhere. The news last week was littered (once again) with WikiLeaks. In an attempt to figure out exactly what Julian Assange and his team knows (and where they are getting their leaks... Read more
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December 13, 2010 7:52 PM
Missed Opportunities tagged “Digital Channel”
There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social... Read more
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December 9, 201011:04 PM
7 Lessons That WikiLeaks Teaches Us tagged “Digital Channel”
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks is (and what it means). If you take a step back, and look at it (without prejudice and without passing... Read more
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November 12, 2010 3:36 PM
The Big(ger) Marketing Shift tagged “Digital Channel”
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more
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July 27, 2010 8:08 PM
The Goods On Virtual Goods tagged “Digital Channel”
While scaling and monetizing e-commerce is still an issue for many of the top retailers in the world, those merchants should also keep an eye out on virtual goods. News came down this week that the Executive Director of Shop.org,... Read more
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May 18, 2010 4:39 PM
The Fuss About Facebook tagged “Digital Channel”
You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues. This is not a big deal and - on top of that - what did you expect? Facebook can (and... Read more
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April 9, 201010:32 PM
The End Of Online Advertising Standards tagged “Digital Channel”
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more
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February 9, 201010:49 AM
This Will Change Everything... Again tagged “Digital Channel”
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings... Read more
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February 6, 2010 3:10 PM
There Is Nothing Wrong With Making Money tagged “Digital Channel”
For some reason, no one in Social Media is really allowed to make any money. It's verboten. It's against the community spirit. It's the wrong thing to do. That's just, plain stupid. Yes, the new digital channels are primed for... Read more
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