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Digital Channel

September 3, 201411:20 PM

Everything Is Digital tagged “Digital Channel”

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

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July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Digital Channel”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Digital Channel”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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February 20, 2014 6:43 AM

The End Of Customer Service tagged “Digital Channel”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Digital Channel”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Digital Channel”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

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January 16, 2014 9:10 AM

Change Your Marketing. Change Your Brain. tagged “Digital Channel”

Don't stop advertising. Don't stop marketing. Let's agree to stop the madness. Do a quick search online for the "death of marketing and advertising," and you will be shocked at the level of discourse out there. It has become so... Read more

By Mitch Joel

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January 15, 201411:39 PM

Reboot: Marketing With Inc. Magazine tagged “Digital Channel”

WARNING: Self-promotional blog post ahead... I am excited to announce that starting tomorrow, I will be a regular contributor to Inc. Magazine with the launch of my twice-monthly column, Reboot: Marketing. The column will focus on how technology and marketing... Read more

By Mitch Joel

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December 24, 201311:58 PM

Thinking Of You tagged “Digital Channel”

It's getting late. Most of you are settling in to the holidays. Family and friends. I'm doing the same. Because regardless of religion, race, gender, sexual orientation or what have you, we're all human and 'tis the season. But, before... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Digital Channel”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


September 7, 2013 8:36 AM

For The Love Of Words tagged “Digital Channel”

There are people who are true magicians. Not parlor tricks. Not those who try to fool others. Individuals who have ideas and can create stories out of thin air. Very compelling stories. While they walk among us, they work alone,... Read more

By Mitch Joel

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July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Digital Channel”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


July 24, 2013 8:20 AM

The New Resume tagged “Digital Channel”

What are you able to disclose on an eight-and-a-half sheet of white paper? I can't imagine what it is like to apply for a job. I've chosen a very different professional life for myself. A lot of it was based... Read more

By Mitch Joel


June 25, 201311:36 AM

Don't #Unplug From Technology tagged “Digital Channel”

Don't blame technology for our unhealthy relationship with it. Grazing the magazine newsstand on my flight to NYC last week, I was thrilled to see that the latest edition of Fast Company was on sale. I was even more excited... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Digital Channel”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


April 11, 2013 8:29 PM

It's The Little Things tagged “Digital Channel”

You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more

By Mitch Joel


April 4, 201311:04 AM

Did You See That? tagged “Digital Channel”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


March 22, 2013 8:31 AM

The Powerful Art Of Resilience tagged “Digital Channel”

Let's start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world does what says it will do and delivers on its promise. Nothing happens when you have a sub-par product or... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Digital Channel”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


February 23, 2013 8:01 AM

The Filter, The Advisor And Your Personal Advisory Board tagged “Digital Channel”

What would Malcolm Gladwell do? One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. But, here's the thing: the people who are on this highly personal... Read more

By Mitch Joel


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