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Digital Channel

February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Digital Channel”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Digital Channel”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 18, 2017 1:30 PM

Be More Human Without Being Too Personal To Build Your Brand tagged “Digital Channel”

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled... Read more

By Mitch Joel

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January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Digital Channel”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

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December 23, 2016 7:09 AM

Happy Holidays tagged “Digital Channel”

Let's start with this: don't be so hard on yourself. I'm talking to myself here (maybe to you as well). There were plenty of things that I didn't get done this past year. Some of it professionally, some of it... Read more

By Mitch Joel

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June 1, 201611:37 PM

Internet Trends 2016 tagged “Digital Channel”

Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner at the venture capital company, Kleiner Perkins Caufield & Byers) always delivers the goods on the state of digital. Meeker's area... Read more

By Mitch Joel

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March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Digital Channel”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

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March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Digital Channel”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

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September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Digital Channel”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel

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June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Digital Channel”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

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April 29, 2015 7:36 AM

Home Is Where Your Customers Are tagged “Digital Channel”

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel

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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Digital Channel”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Digital Channel”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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October 3, 2014 4:06 PM

Focus And Attention Will Kill Your Fear tagged “Digital Channel”

A lot of what we do in marketing is fear based. We don't change things because we're scared that they won't deliver the same results. We do this even when those older strategies are simply a game of diminishing returns.... Read more

By Mitch Joel

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September 3, 201411:20 PM

Everything Is Digital tagged “Digital Channel”

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

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July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Digital Channel”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Digital Channel”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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February 20, 2014 6:43 AM

The End Of Customer Service tagged “Digital Channel”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Digital Channel”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Digital Channel”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

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