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Entries tagged with “
Digital Agency
”February 7, 2013 9:20 PM
Where Digital Creative Is Different tagged “Digital Agency”
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more
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October 11, 2012 2:53 PM
Where To Put The Blame tagged “Digital Agency”
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more
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February 13, 2012 3:11 PM
The Modern Marketing Agency tagged “Digital Agency”
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more
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January 18, 2010 9:31 PM
Social Media Gurus - That Old Chestnut tagged “Digital Agency”
Who should own Social Media? It's starting to feel like we're constantly trotting out the same old dead horse to beat (it's a nasty saying, but it's true). Countless Blog posts (here. there and everywhere) have spent years detailing, dissecting... Read more
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September 12, 200811:27 PM
How Big Is The Digital Marketing Pie? tagged “Digital Agency”
Digital Marketing may not be booming (it's close to it though) and the future is healthy. eMarketer had a news item yesterday titled, How Much Marketing Is Digital? It was tied into a report I Blogged about here: The Agency... Read more
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