Search Results
Entries tagged with “

Digiday

November 19, 2014 8:37 AM

Comedians In Cars Getting Organic Reach tagged “Digiday”

Jerry Seinfeld doesn't have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands). The... Read more

By Mitch Joel

Utilities:


July 13, 201312:37 PM

Six Links Worthy Of Your Attention #160 tagged “Digiday”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Digiday”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


June 8, 201310:13 AM

Six Links Worthy Of Your Attention #155 tagged “Digiday”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Digiday”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Digiday”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

Utilities:


October 14, 2012 5:31 PM

Talking To An Ad Contrarian tagged “Digiday”

Episode #327 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When was the last time you read a non-fiction business book and laughed out loud? There have been... Read more

By Mitch Joel


October 14, 201211:54 AM

SPOS #327 - Bob Hoffman Is The Ad Contrarian tagged “Digiday”

Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast. When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Digiday”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


August 21, 201212:07 PM

The Trouble With Online Advertising tagged “Digiday”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


June 22, 2012 9:21 PM

Marketing Talent tagged “Digiday”

There is a shortage of talent in the marketing pool. Yes, the industry is filled with smart and talented people (some of them may even be out of work), but there is still a shortage. We need more people. Not... Read more

By Mitch Joel


May 10, 2012 9:43 PM

This Blog Sucks (And You're Probably Not Reading This) tagged “Digiday”

I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are... Read more

By Mitch Joel


March 17, 2012 7:13 AM

The Early Days of Hashtag Marketing tagged “Digiday”

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more

By Mitch Joel


February 13, 2012 3:11 PM

The Modern Marketing Agency tagged “Digiday”

Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more

By Mitch Joel

Utilities:


1