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January 21, 2015 7:14 PM

Find Your Brand Expression tagged “Differentiation”

Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially... Read more

By Mitch Joel


November 17, 201012:49 PM

Brands Cannot Be Human tagged “Differentiation”

Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe... Read more

By Mitch Joel