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Dell

February 20, 2014 6:43 AM

The End Of Customer Service tagged “Dell”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Dell”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


March 17, 2013 1:36 PM

Hacking The Media (Again) tagged “Dell”

Episode #349 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this... Read more

By Mitch Joel


March 15, 2013 9:19 PM

Ads Worth Spreading 2013 tagged “Dell”

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more

By Mitch Joel


March 10, 201311:30 AM

Real-Time Social Media Marketing Strategies tagged “Dell”

Episode #348 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people... Read more

By Mitch Joel

Utilities:


March 10, 2013 7:44 AM

SPOS #348 - The Future Of Social Media And Content With Sam Decker tagged “Dell”

Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker.... Read more

By Mitch Joel

Utilities:


July 3, 201210:12 AM

The New Electricity tagged “Dell”

You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more

By Mitch Joel


April 12, 2012 8:09 PM

The Drug Of Content tagged “Dell”

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more

By Mitch Joel


March 31, 2012 7:14 AM

Horizontal Marketing tagged “Dell”

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “Dell”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


February 7, 2012 9:26 AM

Digital Tumbleweeds And Virtual Crickets tagged “Dell”

If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more

By Mitch Joel


January 28, 2012 8:16 AM

Don't Let Your Brand Be Creepy tagged “Dell”

It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more

By Mitch Joel


August 25, 2011 8:58 PM

Steve tagged “Dell”

Do you remember being in your teens and buying a ticket to a concert? I was (and still am) a huge fan of music. My genre of choice is anything loud, hard and aggressive, but I've mellowed over the years... Read more

By Mitch Joel


March 29, 2011 4:15 PM

The Art And Innovation Of Listening tagged “Dell”

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

By Mitch Joel


January 22, 2011 6:17 PM

Social Media? Do It For The Free Advertising! tagged “Dell”

The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more

By Mitch Joel


January 4, 201112:09 PM

Your 2011 Digital Marketing Reboot tagged “Dell”

Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more

By Mitch Joel


December 7, 2010 9:27 AM

The iPad And The Marketing Professional tagged “Dell”

What is your holiday season going to look like? The holidays are around the corner. The road rage of parking at the shopping mall and elbowing your way through the aisles to get that special something for our loved ones... Read more

By Mitch Joel


September 25, 2010 6:10 PM

Social Media Can Change The Corporate Culture tagged “Dell”

Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture for a century (or longer). Change is never easy, but change does happen. There's this old trucker saying that goes:... Read more

By Mitch Joel


January 20, 2010 8:45 PM

Killing ROI tagged “Dell”

How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more

By Mitch Joel


July 4, 2009 4:58 PM

Netbooks Power The Ultimate Road Warriors tagged “Dell”

In a world where my office is more often than not an aisle seat at 35,000 feet, I spend my days trying to do more with less. Ultraportable laptops make sense for someone like me. But while they're small, they... Read more

By Mitch Joel


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