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Entries tagged with “
Dell
”February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Dell”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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January 28, 2012 8:16 AM
Don't Let Your Brand Be Creepy tagged “Dell”
It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more
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August 25, 2011 8:58 PM
Steve tagged “Dell”
Do you remember being in your teens and buying a ticket to a concert? I was (and still am) a huge fan of music. My genre of choice is anything loud, hard and aggressive, but I've mellowed over the years... Read more
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March 29, 2011 4:15 PM
The Art And Innovation Of Listening tagged “Dell”
It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more
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January 22, 2011 6:17 PM
Social Media? Do It For The Free Advertising! tagged “Dell”
The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more
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January 4, 201112:09 PM
Your 2011 Digital Marketing Reboot tagged “Dell”
Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more
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December 7, 2010 9:27 AM
The iPad And The Marketing Professional tagged “Dell”
What is your holiday season going to look like? The holidays are around the corner. The road rage of parking at the shopping mall and elbowing your way through the aisles to get that special something for our loved ones... Read more
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September 25, 2010 6:10 PM
Social Media Can Change The Corporate Culture tagged “Dell”
Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture for a century (or longer). Change is never easy, but change does happen. There's this old trucker saying that goes:... Read more
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January 20, 2010 8:45 PM
Killing ROI tagged “Dell”
How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more
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July 4, 2009 4:58 PM
Netbooks Power The Ultimate Road Warriors tagged “Dell”
In a world where my office is more often than not an aisle seat at 35,000 feet, I spend my days trying to do more with less. Ultraportable laptops make sense for someone like me. But while they're small, they... Read more
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June 13, 2009 9:48 PM
Inches Not Miles tagged “Dell”
For a business to grow, it used to be all about closing as many big deals as possible. Things are quickly changing. One change in a business used to be able to make a big impact, and it was one... Read more
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May 17, 200911:18 AM
Quickly Moving Beyond The Web Browser tagged “Dell”
Over the past few years a lot of the talk about the development of the Internet has been around wi-fi access everywhere. While we still seem to be a ways away from that, what we are seeing is a quicker... Read more
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March 31, 2009 4:37 PM
Step Away From The Desk tagged “Dell”
The idea of the Digital Nomad (now, also an online community courtesy of Dell) has been lingering and pushing forward ever-more quickly with the proliferation of netbooks, wi-fi anywhere and a Starbucks on every corner. We are quickly moving into... Read more
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March 7, 2009 7:26 PM
Twitter Is Not Going After Facebook. Twitter Is Going After Google tagged “Dell”
There has been a lot of online speculation that Twitter is looking to cut into the massive online social networking population that Facebook continues to grow. If you spend enough time on Twitter, you might start realizing that their goals... Read more
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December 20, 200810:01 PM
Make Your Brand Personal tagged “Dell”
There's a new gizmo called Mr. Tweet. If you're on Twitter and you follow Mr. Tweet, it will send you a list of recommendations for people who you should follow. Beyond being an interesting tool to meet more interesting people,... Read more
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December 18, 200810:37 AM
The New Media Gift Buying Guide tagged “Dell”
The Holiday Season can be one of the most annoying times of year for those who need to purchase gifts for people like me. What do you get the modern business person who by night checks out gadget and tech... Read more
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November 20, 2008 6:40 AM
Let Crowdsourcing Do Your Marketing Research And Development tagged “Dell”
What if you took everything you had and made it publicly available on the Internet? What if you opened up your most secret of secrets and encouraged your customers, friends, family members, peers and, yes, even your competitors to play... Read more
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October 22, 2008 1:02 PM
Why You Need To Be Looking At Twitter tagged “Dell”
Twitter is becoming ever-more powerful. You can tell when businesses, brands and governments start putting skin in the game. Were you just as shocked as I was to see the attention that the general election in Canada was giving to... Read more
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September 26, 2008 2:41 PM
6 Reasons Why We Can't Be Friends tagged “Dell”
It's getting harder and harder to define the friends from the foes in these social circles. People are starting to choose wisely instead of widely. It's getting beyond information overload. The slew of invites from the myriad of social spaces... Read more
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August 19, 2008 6:37 AM
Like It Or Not, Your Website Is Part Of Your Company (And A Big One) tagged “Dell”
Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I can't walk by one without going in). Every Friday we receive flyers in the Montreal Gazette from the leading electronics... Read more
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