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Database Marketing

March 14, 201210:13 PM

Death To The Page View tagged “Database Marketing”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


December 12, 2011 9:49 PM

Force And Friction tagged “Database Marketing”

The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about forcing people to give up their email address to have access to content. I've seen this executed many ways. In... Read more

By Mitch Joel


October 4, 2011 4:07 PM

Don't Blame Groupon tagged “Database Marketing”

No loyalty? Don't like these bargain-hunting customers? Don't blame Groupon. I have no desire for another daily deal on a pedicure, manicure, hair removal or a Lebanese Asian meal, but I am still interested in seeing what new businesses in... Read more

By Mitch Joel


January 19, 200911:00 PM

Renting Lists tagged “Database Marketing”

In the old days of Marketing (sometime last year), you could get away with renting someone else's list. There are some who might argue that renting lists is still the way to go. Why don't people take the budget they... Read more

By Mitch Joel


June 2, 200810:31 PM

RSS Advertising Yes - Podcast Advertising No tagged “Database Marketing”

"'RSS and podcasting have both gone a little bit silent,' he said. 'Podcasting is a bust, and RSS was lumped in. It's got a few unique challenges... but it has grown and become a part of revenue mix for publishers.'"... Read more

By Mitch Joel


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