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Data

January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Data”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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December 31, 201411:49 PM

Do Brands Have Rights When Their Own Data Is Used Against Them? tagged “Data”

This is an interesting one, isn't it? Here's the deal: A direct flight from New York to San Francisco is $1000 (as an example). However, if you want to fly from New York to San Diego during the same time,... Read more

By Mitch Joel

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December 30, 201411:47 PM

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?) tagged “Data”

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

By Mitch Joel

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December 18, 201411:02 PM

The Point Of Creativity In Business tagged “Data”

The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the... Read more

By Mitch Joel

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December 3, 201411:19 PM

I Want To See Ads! tagged “Data”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

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November 11, 201411:16 PM

The Internet As A Utility tagged “Data”

...And access for all.In a post-Edward Snowden Internet, it's hard to believe any politician who lays claim to the notion that we need the Internet to be treated as a public utility - much in the same way that we... Read more

By Mitch Joel

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October 16, 201411:33 PM

Our Digital Lives tagged “Data”

Don't blame technology. Technology is ambiguous. Yesterday, I blogged about a new documentary that was being aired on TVO titled, Life After Digital. The documentary depressed me on many levels. Yes, it's a dystopian view of how bad people seem... Read more

By Mitch Joel

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October 15, 201411:25 PM

Life After Digital tagged “Data”

Social media and digital technology are ruining everything. Is the selfie the end of civilization as we know it? Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? Has digital technology and... Read more

By Mitch Joel

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October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Data”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Data”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 12, 2014 5:17 PM

History Predicted It... We're All Cyberpunks Now tagged “Data”

How much of you is technology... how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. There... Read more

By Mitch Joel

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July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Data”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Data”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Data”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Data”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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June 10, 201411:19 PM

Taking Matters Into Your Own Hands... And The End Of Sucky Service tagged “Data”

Is it just me or does it bother you to no end when the wait staff doesn't write down your order in a restaurant? Let's flip that question: if you have even been on the service side of the restaurant... Read more

By Mitch Joel

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May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Data”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

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May 22, 201411:41 PM

What Mad Men Skills Do You Need To Rock Your Marketing? tagged “Data”

We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math.... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “Data”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Data”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


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