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Entries tagged with “
Data
”May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Data”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
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May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Data”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
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March 13, 201310:46 PM
Who Needs Big Data? tagged “Data”
My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more
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January 25, 2013 8:20 AM
The Thing About Facebook And Brands tagged “Data”
What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Data”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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December 28, 2012 8:26 AM
Does "Quality" Mean "Paper"? tagged “Data”
When people talk about quality journalism, they tend to also mean that it must appear on a dead tree. That's the feeling I get when I watch this video from Business Insider when Henry Blodget interviewed Jill Abramson (the executive... Read more
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September 28, 2012 9:33 AM
The Gift Of Facebook tagged “Data”
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more
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September 14, 2012 2:56 PM
Loyalty Is Not Just About The Data tagged “Data”
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken),... Read more
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June 29, 2012 4:01 PM
What You Need To Know About Facebook, Content And Brands tagged “Data”
It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more
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May 8, 201210:24 AM
This Is Being Recorded... By You tagged “Data”
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more
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April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Data”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button tagged “Data”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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February 22, 2012 9:32 PM
Fear And Loathing In Advertising tagged “Data”
What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more
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February 18, 2012 7:45 AM
The Last Temptation Of Social Media tagged “Data”
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more
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February 3, 2012 9:16 AM
Expect Big Changes At Facebook tagged “Data”
Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing, I think Facebook is going public... Read more
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January 19, 201210:30 PM
Adapt Or Die tagged “Data”
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more
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December 29, 201112:56 PM
The Year Of Mobile? Sounds Like The Month Of The Smartphone tagged “Data”
Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction... rapidly. This is one of those moments when the Marketing industry must give pause. We're not... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative tagged “Data”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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October 19, 201110:16 PM
The Problem With The Status Quo tagged “Data”
Stop me if you've heard this one before: "technology is the great disruptor." In the fight against technology and the status quo, when have we ever seen the status quo win (and no, The Matrix and The Terminator do not... Read more
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October 15, 2011 2:31 PM
Six Links Worthy Of Your Attention #69 tagged “Data”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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