Search Results
Entries tagged with “

Data

February 17, 2017 3:23 PM

The Data Is Watching You tagged “Data”

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google's... Read more

By Mitch Joel

Utilities:


February 10, 201711:07 AM

Don't Confuse Growth For Relevance tagged “Data”

Just because something does not post Wall Street growth, it does not mean that it is dying or no longer relevant. This may seem obvious, but it doesn't look so obvious if you study the current marketplace and business climate.... Read more

By Mitch Joel

Utilities:


February 1, 2017 4:34 PM

The Frightening Ramifications Of High-Frequency Advertising tagged “Data”

If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whether we like it or not.... Read more

By Mitch Joel

Utilities:


January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield tagged “Data”

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

Utilities:


January 27, 201710:27 AM

Global Perspective, Different Perspectives And Many Opportunities tagged “Data”

How much do you really know about China? How much do you really know about Alibaba? Here's a thought: You don't have to do business in China to appreciate, understand and capitalize on what is going on there (even if... Read more

By Mitch Joel

Utilities:


January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Data”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

Utilities:


January 15, 2017 7:16 AM

The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast tagged “Data”

Episode #549 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Let's start this new year off right, shall we? He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics -... Read more

By Mitch Joel

Utilities:


January 15, 2017 5:57 AM

SPOS #549 - The Intersection Of Marketing And Analytics With Avinash Kaushik tagged “Data”

Welcome to episode #549 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #549 - Host: Mitch Joel. Let's start this new year off right, shall we? He's... Read more

By Mitch Joel

Utilities:


December 30, 2016 3:31 PM

When Technology Knows More Than You tagged “Data”

What really gets you excited about technology? Personally, it's one simple (yet complex) thing: technology blows my mind when it knows (and does) more than a human ever could. Maybe this is why stuff like YouTube, Twitter, etc... never really... Read more

By Mitch Joel

Utilities:


December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “Data”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

Utilities:


December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Data”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

Utilities:


November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Data”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

Utilities:


November 14, 2016 7:25 AM

When Everybody Gets It Wrong tagged “Data”

Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let's start here: this is not a show about politics. Let's be honest: this is a show about politics. There has been nothing more polarizing... Read more

By Mitch Joel

Utilities:


November 10, 201611:36 PM

The Void That Twitter Could Leave tagged “Data”

Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Their users... Read more

By Mitch Joel

Utilities:


November 2, 201611:48 PM

Gross Hacker Marketing tagged “Data”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

Utilities:


November 1, 2016 1:04 PM

The World Of Mirum tagged “Data”

It's amazing to hear the questions that you asked get about your business, when you're "out in the wild." I've had an incredible month of travel, speaking events and client meetings. Part of that time was spent with Marcus Sheridan. Marcus... Read more

By Mitch Joel

Utilities:


October 8, 2016 7:45 AM

Six Links Worthy Of Your Attention #329 tagged “Data”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Data”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel

Utilities:


August 8, 2016 8:18 AM

Are The Olympics Cuttings Edge For Marketing Or Cutting Marketers Out? tagged “Data”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


July 15, 2016 3:15 PM

Two Critical Points About The Future tagged “Data”

Recently I heard two quote about the future that really put things into perspective. This week, Startup Festival was taking place in Montreal. I had the pleasure of interviewing Tobi Lutke (Founder and CEO of the $3+ billion company, Shopify),... Read more

By Mitch Joel

Utilities:


1 2 3 4 5 6 7