Customer Service Rep

Is it that hard to be kind to one another? It's an important question to ask. Not just in life, but in business as well. Is the simple act of having a culture of kindness going to affect the bottom... Read more

By Mitch Joel

Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation or treat the person complaining as if they are stupid. It's a huge Marketing faux-pas. It happens way more than... Read more

By Mitch Joel

Most people distrust Marketers. Most people feel that advertising's sole purpose is to trick them. If there's one thing that Marketers can change this Halloween, it should be to move Marketing from "trick" to "treat". Advertising has a bad reputation,... Read more

By Mitch Joel