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Customer Service

March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Customer Service”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


February 20, 2014 6:43 AM

The End Of Customer Service tagged “Customer Service”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Customer Service”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Customer Service”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Customer Service”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Customer Service”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Customer Service”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


June 23, 201312:52 PM

Does Being Nice Pay Off For Businesses Today? tagged “Customer Service”

Episode #363 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He... Read more

By Mitch Joel


June 23, 201312:40 PM

SPOS #363 - The Power Of Nice With Peter Shankman tagged “Customer Service”

Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life... and it continues... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media tagged “Customer Service”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


March 6, 2013 7:04 AM

3D Printing Will Impact Business In A Big Way tagged “Customer Service”

Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. It will be a long while before anyone and everyone can effectively hit a "make" button as easily as... Read more

By Mitch Joel


February 19, 2013 9:06 PM

A Brand Of People tagged “Customer Service”

It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more

By Mitch Joel


January 30, 2013 5:35 PM

The End Of Permission tagged “Customer Service”

Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more

By Mitch Joel


January 17, 201310:59 PM

The Ambiguous Brand tagged “Customer Service”

Branding is no longer a zero-sum game. Back in my music journalism days, I had the chance to interview Gene Simmons from KISS on several occasions. It was always an "experience," and he always spouted off quotable little sound bytes... Read more

By Mitch Joel


October 23, 2012 5:29 AM

The Lance Armstrong Effect tagged “Customer Service”

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

By Mitch Joel


October 4, 201210:18 PM

The End Of Conversation tagged “Customer Service”

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more

By Mitch Joel


October 2, 201212:52 PM

In The Nick Of Real-Time tagged “Customer Service”

Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more

By Mitch Joel


September 7, 2012 8:53 PM

Everything Digital tagged “Customer Service”

Why isn't everything digital? When I think like this, I'm quite certain it freaks the mass majority out. But, here's the thing... Every time I handle cash (coins or paper). Every time I take out a credit card. Every time... Read more

By Mitch Joel


August 17, 2012 1:38 PM

What Seth Said tagged “Customer Service”

I'm not a marketing apologist. For everything that marketing can be, it isn't. The truth as to why I am proud to consider myself a marketer is because of what the profession (and the industry) can be. Just this past... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome? tagged “Customer Service”

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


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