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Entries tagged with “
Customer Service
”April 23, 201310:45 PM
The Small Wins From Social Media tagged “Customer Service”
Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more
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March 6, 2013 7:04 AM
3D Printing Will Impact Business In A Big Way tagged “Customer Service”
Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. It will be a long while before anyone and everyone can effectively hit a "make" button as easily as... Read more
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February 19, 2013 9:06 PM
A Brand Of People tagged “Customer Service”
It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more
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January 30, 2013 5:35 PM
The End Of Permission tagged “Customer Service”
Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more
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January 17, 201310:59 PM
The Ambiguous Brand tagged “Customer Service”
Branding is no longer a zero-sum game. Back in my music journalism days, I had the chance to interview Gene Simmons from KISS on several occasions. It was always an "experience," and he always spouted off quotable little sound bytes... Read more
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October 23, 2012 5:29 AM
The Lance Armstrong Effect tagged “Customer Service”
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more
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October 4, 201210:18 PM
The End Of Conversation tagged “Customer Service”
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more
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October 2, 201212:52 PM
In The Nick Of Real-Time tagged “Customer Service”
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more
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September 7, 2012 8:53 PM
Everything Digital tagged “Customer Service”
Why isn't everything digital? When I think like this, I'm quite certain it freaks the mass majority out. But, here's the thing... Every time I handle cash (coins or paper). Every time I take out a credit card. Every time... Read more
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August 17, 2012 1:38 PM
What Seth Said tagged “Customer Service”
I'm not a marketing apologist. For everything that marketing can be, it isn't. The truth as to why I am proud to consider myself a marketer is because of what the profession (and the industry) can be. Just this past... Read more
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August 14, 2012 9:52 AM
Are You In The Business of Awesome? tagged “Customer Service”
It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more
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July 25, 2012 3:25 PM
On Knowing (And Experience) tagged “Customer Service”
How old should a Social Media Manager be? It's not hard to create an online firestorm by blogging something that is more perspective than experience. No one is feeling the brunt of this more than Cathryn Sloane these days. On... Read more
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July 3, 201210:49 PM
You Can't Pay Me To Do That tagged “Customer Service”
At what price integrity? There was book on the future of advertising (or media... or something) that was being offered for free. I clicked the link, read the synopsis and thought to myself, "why not! I'll download it, find some... Read more
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April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Customer Service”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
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March 31, 2012 7:14 AM
Horizontal Marketing tagged “Customer Service”
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more
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February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “Customer Service”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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January 28, 2012 8:16 AM
Don't Let Your Brand Be Creepy tagged “Customer Service”
It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Customer Service”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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January 5, 2012 2:17 PM
Scenes From The Frontlines tagged “Customer Service”
A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more
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January 3, 2012 9:09 AM
The Year Of More tagged “Customer Service”
While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more
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