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Customer Reviews

November 3, 2014 9:29 AM

Jian, Social Media And The Silence Is Deafening tagged “Customer Reviews”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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February 20, 2014 6:43 AM

The End Of Customer Service tagged “Customer Reviews”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


February 12, 201411:16 PM

The Marketing Moral Compass tagged “Customer Reviews”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


April 15, 2011 7:44 AM

Control... That Old Thing tagged “Customer Reviews”

Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost... Read more

By Mitch Joel


March 29, 2011 4:15 PM

The Art And Innovation Of Listening tagged “Customer Reviews”

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

By Mitch Joel


March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Customer Reviews”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Customer Reviews”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


November 25, 2010 9:43 PM

Don't Suck tagged “Customer Reviews”

Are you worried about bad customer reviews online? Don't suck. Social Media won't save you if your products and services are sub-par. Don't suck. If all you're doing on Twitter is responding to customer complaints... Don't suck. If no one... Read more

By Mitch Joel


July 6, 201011:19 PM

It Is What It Is And It Does What It Does tagged “Customer Reviews”

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more

By Mitch Joel


April 21, 2010 7:41 PM

What Makes A Brand Social? tagged “Customer Reviews”

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Customer Reviews”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


September 23, 2009 4:05 PM

Customer Reviews Matter More Than You Think tagged “Customer Reviews”

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too... Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on... Read more

By Mitch Joel


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