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Customer Engagement

August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Customer Engagement”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation tagged “Customer Engagement”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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March 28, 2013 8:49 AM

Is Marketing About To Get Really Creepy Or Really Good? tagged “Customer Engagement”

Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome? tagged “Customer Engagement”

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


January 5, 2012 2:17 PM

Scenes From The Frontlines tagged “Customer Engagement”

A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more

By Mitch Joel


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