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Customer Complaint

April 21, 2011 3:24 PM

Defensive Branding tagged “Customer Complaint”

Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more

By Mitch Joel


October 4, 201011:46 PM

Making Customers Attack tagged “Customer Complaint”

If there's one thing brands hate, it's when customers attack using Social Media. There's no doubt that using Social Media and publishing your reasons for feeling wronged is not only commonplace, but something that usually gets results. While it may... Read more

By Mitch Joel


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