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Customer

June 13, 2012 3:47 PM

The Social Contract Of Social Media tagged “Customer”

Once we get enough people liking, friending, following and plus-ing us, we can start pushing product. No matter where you turn, this seems to be the social media endgame: sell them more stuff. The trick with selling more stuff in... Read more

By Mitch Joel


June 4, 2012 4:37 PM

The New Retail Experience tagged “Customer”

How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more

By Mitch Joel


December 7, 2011 9:11 PM

Hurts So Good tagged “Customer”

What do you do when a brand is so good no matter how bad it treats their customers? While on vacation, I frequent a particular restaurant. It's a basic health food restaurant (salads, smoothies, sandwiches, etc...) and everything is fresh... Read more

By Mitch Joel


October 25, 2011 8:50 AM

The Customer Is (Not) Always Right tagged “Customer”

There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more

By Mitch Joel


November 28, 2010 2:24 PM

When The Definitions Are Wrong tagged “Customer”

One of the biggest disruptions you may have noticed since the pervasiveness of Social Media is our definition of things. You can sit back and say that the world has not changed all that much in the past two decades,... Read more

By Mitch Joel


January 12, 2010 2:42 PM

The #1 Problem Most Brands Have tagged “Customer”

It's not about profit. It's not about customer service. It's not about inventory. It's about consistency. Ask the best restaurants in the world and, hands down, they'll all say that their success is primarily based on how consistent they are... Read more

By Mitch Joel


December 12, 2009 8:25 PM

The Problem With Free tagged “Customer”

If you got everything for free, do you think you think you would feel the same way about it as if you had paid for it? Here's a personal anecdote: for close to 15 years I was a freelance journalist... Read more

By Mitch Joel


July 31, 2009 9:08 PM

How Big Business Is On Twitter Without Being "On Twitter" tagged “Customer”

In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they are on Twitter, but not participating. What, exactly, are they doing if they're on Twitter but don't have an account,... Read more

By Mitch Joel


February 28, 2009 8:33 PM

Point And Shoot And Shop tagged “Customer”

Scan the barcode of any product in any store using your mobile phone and you can find out what people say about it, where you can get it cheapest, or you can even order it online right from your phone.... Read more

By Mitch Joel


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