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Entries tagged with “
Credibility
”February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “Credibility”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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November 11, 201111:10 AM
Your Name Matters tagged “Credibility”
Here's a truth: I never follow anyone on Twitter whose username is the name of a company. You may already know that I am a Twitter Snob (more on that here: The Trouble With Twitter - Confessions Of A Twitter... Read more
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October 28, 2011 4:49 PM
The 10 Questions Every Content Creator Must Ask tagged “Credibility”
There are some things you must get out of every interview. There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have... Read more
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September 2, 2011 3:52 PM
Getting The Social Customer To Buy tagged “Credibility”
Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away... Read more
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August 26, 2011 2:55 PM
Don't Forget To Be Human tagged “Credibility”
Technology makes it easy to... Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off the cuff." Quit. Brag. Be greedy. Spam people. Be rude. Blow someone off. Close yourself off from the opinions of... Read more
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July 8, 201111:41 AM
The Wolf In Sheep's Clothing tagged “Credibility”
Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are able to identify their own narcissism (I've Blogged about this before: Confessions Of A Narcissist), but it's there and it... Read more
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March 26, 2011 6:57 AM
Social Media Automation, Respect, Credibility And Robots tagged “Credibility”
It's easy to automate Social Media. It's easier to automate your online engagement. I'll caution against it. An online connection recently introduced a new service that enables people on Twitter to bring together a small group of trusted Bloggers that... Read more
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March 9, 201110:40 PM
The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Credibility”
Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more
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March 5, 2011 8:14 AM
What Type Of Content Should My Company Produce? tagged “Credibility”
"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more
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February 14, 2011 9:00 PM
Why You Should Write A Book tagged “Credibility”
There are a lot of books that have already been written about Social Media. There's really not that much more to say... Those two sentences may sounds like a truism, but they are not. It also doesn't matter whether we're... Read more
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January 22, 2011 6:17 PM
Social Media? Do It For The Free Advertising! tagged “Credibility”
The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more
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January 13, 201110:08 PM
The Power Of Comments tagged “Credibility”
It's not easy to create a platform that truly engenders comments. That's true whether we're talking about a Blog, Podcast, Twitter feed or Facebook page. Getting people interested in what you're about is one thing. Getting those people to share... Read more
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August 27, 2010 1:28 PM
Online Video Can Kill Your Credibility tagged “Credibility”
The majority of independent online video content being created is mostly unwatchable. I'm usually not that critical of online video (and, I'm the first to admit that I am guilty of creating some of this unwatchable content as well), but... Read more
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August 9, 2010 7:53 AM
When Not Responding Online Is The Right Response tagged “Credibility”
The common online rhetoric is to respond to everything that is being said about your brand. That could be a mistake. With new Social Media monitoring tools - or just some careful snooping around - it has never been easier... Read more
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June 23, 201011:31 AM
Social Media Fairies And Pixie Dust tagged “Credibility”
Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more
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April 18, 2010 1:45 PM
Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service tagged “Credibility”
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more
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January 23, 201010:27 PM
Dealing With People Who Are Dealing In Social Media tagged “Credibility”
If you could tell the Human Resources department your Top 10 dos and don'ts of Social Media for current and prospective employees, what would you tell them? This was the question posed to me by the communications people behind the... Read more
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May 9, 200911:05 AM
Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Credibility”
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more
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April 29, 2009 9:50 PM
Speaking In A Powerful New Way tagged “Credibility”
Good ideas spread. Bad ideas spread. I've said it before, and I will say it again: the best thing about Social Media is that anyone can publish anything, and the worst thing about Social Media is that anyone can publish... Read more
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April 25, 2009 8:35 AM
This Space (Is Not) For Sale tagged “Credibility”
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more
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