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Credibility

May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Credibility”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

Utilities:


May 1, 2013 8:10 AM

The Secret To Getting Picked tagged “Credibility”

Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more

By Mitch Joel


January 30, 2013 5:35 PM

The End Of Permission tagged “Credibility”

Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more

By Mitch Joel


July 13, 2012 8:05 PM

The Evolution Of The Internet tagged “Credibility”

If you have two hours to kill this weekend... I'd love to tell you that I watched this in one long sitting, but I did not. This is a program called, Evolution Of The Internet. It was recorded in Monterey,... Read more

By Mitch Joel


June 14, 2012 3:14 PM

Earning Loyalty Points tagged “Credibility”

This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. They think of spending money that is... Read more

By Mitch Joel


March 13, 201210:57 AM

Rise Of The Indie Brand tagged “Credibility”

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more

By Mitch Joel


February 23, 201210:56 PM

Where The Boys (And Girls) Are tagged “Credibility”

In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more

By Mitch Joel


February 1, 201211:03 AM

When Traditional Media Fails To Understand New Media tagged “Credibility”

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more

By Mitch Joel


November 11, 201111:10 AM

Your Name Matters tagged “Credibility”

Here's a truth: I never follow anyone on Twitter whose username is the name of a company. You may already know that I am a Twitter Snob (more on that here: The Trouble With Twitter - Confessions Of A Twitter... Read more

By Mitch Joel


October 28, 2011 4:49 PM

The 10 Questions Every Content Creator Must Ask tagged “Credibility”

There are some things you must get out of every interview. There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have... Read more

By Mitch Joel


September 2, 2011 3:52 PM

Getting The Social Customer To Buy tagged “Credibility”

Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away... Read more

By Mitch Joel


August 26, 2011 2:55 PM

Don't Forget To Be Human tagged “Credibility”

Technology makes it easy to... Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off the cuff." Quit. Brag. Be greedy. Spam people. Be rude. Blow someone off. Close yourself off from the opinions of... Read more

By Mitch Joel


July 8, 201111:41 AM

The Wolf In Sheep's Clothing tagged “Credibility”

Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are able to identify their own narcissism (I've Blogged about this before: Confessions Of A Narcissist), but it's there and it... Read more

By Mitch Joel


March 26, 2011 6:57 AM

Social Media Automation, Respect, Credibility And Robots tagged “Credibility”

It's easy to automate Social Media. It's easier to automate your online engagement. I'll caution against it. An online connection recently introduced a new service that enables people on Twitter to bring together a small group of trusted Bloggers that... Read more

By Mitch Joel


March 9, 201110:40 PM

The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Credibility”

Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more

By Mitch Joel


March 5, 2011 8:14 AM

What Type Of Content Should My Company Produce? tagged “Credibility”

"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more

By Mitch Joel


February 14, 2011 9:00 PM

Why You Should Write A Book tagged “Credibility”

There are a lot of books that have already been written about Social Media. There's really not that much more to say... Those two sentences may sounds like a truism, but they are not. It also doesn't matter whether we're... Read more

By Mitch Joel


January 22, 2011 6:17 PM

Social Media? Do It For The Free Advertising! tagged “Credibility”

The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more

By Mitch Joel


January 13, 201110:08 PM

The Power Of Comments tagged “Credibility”

It's not easy to create a platform that truly engenders comments. That's true whether we're talking about a Blog, Podcast, Twitter feed or Facebook page. Getting people interested in what you're about is one thing. Getting those people to share... Read more

By Mitch Joel


August 27, 2010 1:28 PM

Online Video Can Kill Your Credibility tagged “Credibility”

The majority of independent online video content being created is mostly unwatchable. I'm usually not that critical of online video (and, I'm the first to admit that I am guilty of creating some of this unwatchable content as well), but... Read more

By Mitch Joel


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