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Creatives

August 21, 2013 6:31 AM

Are Creative Types Just A Bunch Of Slackers? tagged “Creatives”

When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think of individuals wearing shorts, t-shirts and bouncing rubbery objects off of their walls until its... Read more

By Mitch Joel


August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Creatives”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel


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