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Creative Work

July 21, 201111:12 AM

How I Write tagged “Creative Work”

Wouldn't it be a magical world if someone could tell you - in detail - how to write a best-selling novel or a hit song? The truth is that there is a whole lot of secret sauce  involved in outputting... Read more

By Mitch Joel


June 29, 2010 3:16 PM

Working Towards A Better Creative Brief In A Connected World tagged “Creative Work”

No one is going to argue that an agency is only as good as the last piece of creative work they have done. Everyone within the agency - but few who have never been on that side of the Marketing... Read more

By Mitch Joel


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