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Creative Idea

October 2, 2015 4:17 PM

Find Your Next Big Idea tagged “Creative Idea”

What's your big idea? Struggling with finding one? What's Next? Too much has been written on creativity, big ideas and where they come from. For some, it's a pragmatic approach. Author Steven Pressfield once said, that writers have to "put... Read more

By Mitch Joel


June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Creative Idea”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel


February 8, 2013 2:18 PM

Putting In The Time tagged “Creative Idea”

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. In watching the examples of brands that achieved some serious success leveraging the world's largest online social... Read more

By Mitch Joel

August 3, 2012 3:43 PM

The Finish Line tagged “Creative Idea”

If I only had a few more hours... or a couple of more days... How long does a creative idea take? I was on a very long flight overseas last week and managed to watch a documentary about the rock... Read more

By Mitch Joel

November 13, 200911:54 PM

Why Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either) tagged “Creative Idea”

One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at Advertising Age. The conversation started in the article titled, Why Digital Agencies Aren't Ready to Lead, by Ana Andjelic and... Read more

By Mitch Joel