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Creative

August 28, 201411:53 PM

Be A Designer Of Something tagged “Creative”

Some people don't think that they are creative. I don't agree. I believe that everyone is creative in their own way. Some people don't think that they're job is all that creative. I don't agree. I believe that every job... Read more

By Mitch Joel

Utilities:


June 27, 2014 8:22 PM

The Myths Of Creativity tagged “Creative”

Are you creative? It's a funny question to ask, isn't it? In my experience, people usually answer this question without thinking too much about it. Yes, I'm creative. No, I'm not creative. It took me a long time to get... Read more

By Mitch Joel

Utilities:


June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Creative”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

Utilities:


March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Creative”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


December 30, 201311:28 PM

Finding Your Creative Confidence tagged “Creative”

I used to play the bass. Not the fish. The musical instrument. The electric bass, to be exact. It wasn't just a hobby, either. I took it quite seriously. When I was much younger (around 14 years of age), I... Read more

By Mitch Joel


December 6, 2013 9:49 PM

Unlocking Creative Confidence tagged “Creative”

How much creativity are you bringing to your work? For as long as I have been fascinated with business books and other types of long-form non fiction content, I have been fascinated by content on creativity. What is that secret... Read more

By Mitch Joel


October 18, 201310:44 AM

5 Simple Ways To Get More Creative, Inspired And Smarter Every Day tagged “Creative”

Stop complaining about email. We all get too much email. Most of the time it's about things that should probably be discussed in person (or over the phone) or it's spam. The truth is that the inbox continues to be... Read more

By Mitch Joel


August 21, 2013 6:31 AM

Are Creative Types Just A Bunch Of Slackers? tagged “Creative”

When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think of individuals wearing shorts, t-shirts and bouncing rubbery objects off of their walls until its... Read more

By Mitch Joel


October 31, 201210:45 PM

The Power Of Imagination tagged “Creative”

Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful... Read more

By Mitch Joel


September 8, 2012 9:01 PM

Let's Not Mess Up The Internet tagged “Creative”

Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more

By Mitch Joel


April 18, 2012 8:07 AM

Learning About Creativity tagged “Creative”

There must be something in the air. While I am no Julien Smith when it comes to reading books, I am doing my best to maintain a high pace of book reading. I recently started digging into Imagine - How... Read more

By Mitch Joel


March 3, 2012 4:27 PM

The Creative Process tagged “Creative”

What do you think of when you think of creative people? Slackers? The people in the office who often wear jeans, but rarely wear socks? The ones bouncing the rubber balls off of the walls or the ones with the... Read more

By Mitch Joel


December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Creative”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

By Mitch Joel


December 1, 2011 8:46 PM

The Line tagged “Creative”

What happens when great Marketing creative goes bad? It's the oldest story in the advertising book: the agency will blame the client for getting too involved in everything from the creative brief down to the casting, and the client will... Read more

By Mitch Joel


September 15, 2011 9:25 PM

The Marketing Industry tagged “Creative”

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more

By Mitch Joel


June 9, 201111:12 PM

The Age Of Accountability tagged “Creative”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Creative”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Creative”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel


June 19, 2010 7:45 PM

You Are Free To Try Everything tagged “Creative”

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now. If you wanted to test the waters and do some advertising (prior to... Read more

By Mitch Joel


June 18, 2010 1:12 PM

Advice To A Marketing n00b tagged “Creative”

It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more

By Mitch Joel


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