Entries tagged with “

Creative

”

December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Creative”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

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December 1, 2011 8:46 PM

The Line tagged “Creative”

What happens when great Marketing creative goes bad? It's the oldest story in the advertising book: the agency will blame the client for getting too involved in everything from the creative brief down to the casting, and the client will... Read more

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September 15, 2011 9:25 PM

The Marketing Industry tagged “Creative”

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more

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June 9, 201111:12 PM

The Age Of Accountability tagged “Creative”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

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March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Creative”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

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August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Creative”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

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June 19, 2010 7:45 PM

You Are Free To Try Everything tagged “Creative”

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now. If you wanted to test the waters and do some advertising (prior to... Read more

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June 18, 2010 1:12 PM

Advice To A Marketing n00b tagged “Creative”

It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more

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May 14, 2010 6:12 AM

The Easy Way To Get A Job In Marketing, Advertising And Social Media tagged “Creative”

Be creative and interesting... Then, have the skills to deliver and back it up. Don't forget: that initial creativity also has to carry you through in every waking moment once you get the job/work as well. Last point: create and... Read more

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March 14, 2010 7:54 PM

Sharing, Stealing And Other Nefarious Acts tagged “Creative”

Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first business book, Six Pixels of Separation. The intent of that statement meant to say that if someone does steal your... Read more

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December 18, 2009 8:13 PM

The Watering Down Of Quality tagged “Creative”

If everyone can do something (like create an online video), doesn't that mean that the overall quality of video production drops? In fact, I was asked a similar question recently via email. The actual question was: "With the stellar rise... Read more

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August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Creative”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

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