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Cpm

May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Cpm”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

Utilities:


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Cpm”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


February 28, 201110:48 PM

The Future Of Display Advertising (It's Bigger Than You Think) tagged “Cpm”

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more

By Mitch Joel


January 10, 201111:01 PM

Blogging And Podcasting As A Business Model tagged “Cpm”

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The challenge is that there are also multiple ways... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Cpm”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


January 21, 2010 9:20 PM

The Moment Of Truth tagged “Cpm”

Are people willing to pay for what you do? You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations... Read more

By Mitch Joel


November 21, 2009 1:26 PM

The Next Twitter? tagged “Cpm”

When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still haven't really figured out the value of the thing we've already proclaimed dead (or slowing down). On July 13th, 2009,... Read more

By Mitch Joel


September 10, 2008 9:36 PM

Banner Advertising... On Death And Dying tagged “Cpm”

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more

By Mitch Joel


September 3, 2008 9:34 PM

Focus On Digital Marketing tagged “Cpm”

Here's an old sales question for you: Is it easier to sell one person one item for one million dollars, or to sell one million people something that costs one dollar? It's not a trick question and the logic goes... Read more

By Mitch Joel


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