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Corporate Blog

May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Corporate Blog”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

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April 23, 201310:45 PM

The Small Wins From Social Media tagged “Corporate Blog”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


April 17, 2012 2:17 PM

Sharing Is Caring (And Selling) tagged “Corporate Blog”

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more

By Mitch Joel


February 7, 2012 9:26 AM

Digital Tumbleweeds And Virtual Crickets tagged “Corporate Blog”

If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more

By Mitch Joel


January 30, 2012 8:52 PM

Blogging Is Dead... Here We Go Again tagged “Corporate Blog”

Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb's post, Blogging Declines Across the Inc. 500, was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like... Read more

By Mitch Joel


October 11, 2011 8:34 PM

The "I Like You" Myth tagged “Corporate Blog”

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more

By Mitch Joel


April 14, 2011 9:19 PM

Your Marketing Drivel That Is Supposed To Be Content tagged “Corporate Blog”

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. And - much... Read more

By Mitch Joel


January 30, 2011 6:33 AM

What A CMO Wants. What A CMO Needs. tagged “Corporate Blog”

What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between... Read more

By Mitch Joel


August 16, 2010 9:37 PM

Ghost Blogging And Last Rites tagged “Corporate Blog”

If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would... Read more

By Mitch Joel


December 10, 2008 9:59 PM

On The Other Hand, Maybe Your Company Should Not Blog tagged “Corporate Blog”

"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more

By Mitch Joel


May 28, 200811:52 PM

Content Is Everything tagged “Corporate Blog”

There's no doubt that, in this day and age, everything is content. Whatever we produce - from Blog postings to pictures and videos to audio - everything we do, say, photograph and shoot is now published, posted, shared, commented on... Read more

By Mitch Joel


April 19, 2008 3:18 PM

Seven Types Of Highly Effective Corporate Blogs tagged “Corporate Blog”

There are many reasons why companies should Blog. It's a topic that has been written, discussed and disseminated to death. The net result has been that more and more companies are looking at the power of corporate Blogs, and how... Read more

By Mitch Joel


April 4, 200811:52 PM

Tribal Knowledge - Is It Dead Or Alive In Your Marketing Efforts? tagged “Corporate Blog”

Tribal knowledge is a term I heard a long ways back, forgot about it, and then got reconnected to it a couple of times in the past few months. Here's how Wikipedia defines "tribal knowledge": "any unwritten information that is... Read more

By Mitch Joel

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February 19, 200811:03 PM

The Costanza Effect - New Thoughts On Old Marketing tagged “Corporate Blog”

It has to be one of the best episodes of Seinfeld ever (granted, I'd probably say that about every episode), but there is the one where our friend, George Costanza, gives up on (pretty much) everything and decides to do... Read more

By Mitch Joel


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