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Conversion Rate

March 8, 2011 8:42 PM

Making Sense Of The Mess tagged “Conversion Rate”

When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more

By Mitch Joel


October 30, 2008 9:23 PM

The Social Life Of Shopping tagged “Conversion Rate”

Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and should) be doing online to improve their conversion rates by building community and connecting to consumers through online social networking.... Read more

By Mitch Joel


September 15, 2008 5:12 PM

Social Media And The Reluctant Retailer tagged “Conversion Rate”

Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a customer is any indication, the general answer is "no." Granted, we're basing this solely on the fact that the average... Read more

By Mitch Joel


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