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Control

April 15, 2011 7:44 AM

Control... That Old Thing tagged “Control”

Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost... Read more

By Mitch Joel


March 3, 2011 4:32 PM

The Liberation Of Comments And The New Storytelling tagged “Control”

People leaving comments on a Blog has changed. If it hasn't changed all that much, it's going to. The primary reason that people leave a comment on a Blog is to add their perspective. It's a huge value add to... Read more

By Mitch Joel


August 20, 200911:05 PM

On Being Rude tagged “Control”

Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation or treat the person complaining as if they are stupid. It's a huge Marketing faux-pas. It happens way more than... Read more

By Mitch Joel


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