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Contextual Advertising

April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “Contextual Advertising”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Contextual Advertising”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Contextual Advertising”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Contextual Advertising”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


March 8, 2012 8:32 AM

The Paradox Of Choice And Advertising tagged “Contextual Advertising”

You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more

By Mitch Joel


March 7, 2012 9:51 PM

The Do Not Track Button tagged “Contextual Advertising”

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more

By Mitch Joel


June 9, 201111:12 PM

The Age Of Accountability tagged “Contextual Advertising”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


March 28, 2011 9:37 PM

The Real-Time Web Welcomes Real-Time Advertising tagged “Contextual Advertising”

It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more

By Mitch Joel


October 11, 2008 9:04 AM

Video Online Does Not Click tagged “Contextual Advertising”

With close to ten billion videos being viewed online every month and the average person watching close to eight hours per month, we're seeing many publishers and advertisers jumping on the online video bandwagon. There's not much going on in... Read more

By Mitch Joel


June 17, 200811:53 PM

Will Addressable Advertising Make TV Ads Better... Or More Like The Web? tagged “Contextual Advertising”

I have a stack of articles to read. They all sit in a black folder that resides in my backpack. When I travel - or more accurately, during take-off and landing - I do everything I can to tear through... Read more

By Mitch Joel

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