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Entries tagged with “
Contextual Advertising
”March 8, 2012 8:32 AM
The Paradox Of Choice And Advertising tagged “Contextual Advertising”
You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button tagged “Contextual Advertising”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Contextual Advertising”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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March 28, 2011 9:37 PM
The Real-Time Web Welcomes Real-Time Advertising tagged “Contextual Advertising”
It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more
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October 11, 2008 9:04 AM
Video Online Does Not Click tagged “Contextual Advertising”
With close to ten billion videos being viewed online every month and the average person watching close to eight hours per month, we're seeing many publishers and advertisers jumping on the online video bandwagon. There's not much going on in... Read more
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June 17, 200811:53 PM
Will Addressable Advertising Make TV Ads Better... Or More Like The Web? tagged “Contextual Advertising”
I have a stack of articles to read. They all sit in a black folder that resides in my backpack. When I travel - or more accurately, during take-off and landing - I do everything I can to tear through... Read more
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