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Context Marketing

November 13, 2013 2:00 PM

The Future Of Digital 2013 tagged “Context Marketing”

Business has changed. This was the pure sentiment of my second book, CTRL ALT Delete, which came out this past summer (and, if you're so inclined, I would love for you to pick up a copy of it today). A... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Context Marketing”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Context Marketing”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


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