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Contest

April 17, 2014 6:17 PM

The End Of Liking A Brand In A Move Towards Anti-Social Media tagged “Contest”

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid... Read more

By Mitch Joel

Utilities:


May 30, 2013 1:42 PM

The Accidental Marketer tagged “Contest”

Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work. That's the lesson I'm re-learning right now as CTRL ALT Delete enters into its second week of sales (re-learning, because... Read more

By Mitch Joel


November 10, 2011 7:54 PM

A Simple Way To Rethink Your Brand Narrative tagged “Contest”

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more

By Mitch Joel


December 31, 2010 1:48 PM

A Market Of One tagged “Contest”

Just because you do something (or don't do something) is no indication of how the market actually is and reacts. You can sit here all day and lament at how bad Lady Gaga is, but you can't deny that not... Read more

By Mitch Joel


November 1, 2010 8:18 PM

Turning Branded Contests Into Branded Content tagged “Contest”

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more

By Mitch Joel


August 11, 2009 2:10 PM

5 Free Books Are Yours For The Taking tagged “Contest”

In conjunction with the launch of my book, Six Pixels of Separation (which will be in stores the first week of September 2009), my Publisher (Grand Central Publishing - Hachette Book Group) set-up a five-book bundle giveaway, and they were... Read more

By Mitch Joel


October 31, 2008 9:55 PM

Marketing Needs To Shift From Trick To Treat tagged “Contest”

Most people distrust Marketers. Most people feel that advertising's sole purpose is to trick them. If there's one thing that Marketers can change this Halloween, it should be to move Marketing from "trick" to "treat". Advertising has a bad reputation,... Read more

By Mitch Joel


August 27, 2008 1:49 PM

The Best Practices In Social Media Marketing Writing Project tagged “Contest”

Are there best practices in Social Media Marketing? Marketers struggle to come up with answers because Social Media is still a very new and exciting channel that we're all discovering. Some might even debate if you can have best practices... Read more

By Mitch Joel


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