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Content Strategy

March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Content Strategy”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

Utilities:


February 9, 2017 6:39 PM

Pump And Dump Does Not Generate Great Content tagged “Content Strategy”

"Let's share everything. There's lots of good stuff here. Did you catch that?" Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing, there's... Read more

By Mitch Joel

Utilities:


August 18, 2011 4:59 PM

Great Content Is Like Pornography tagged “Content Strategy”

"I know it when I see it." Recently, someone asked me if I could teach them how to create great content. At first glance, a statement like that seems plausible. There are some core pillars of what makes certain pieces... Read more

By Mitch Joel


March 5, 2011 8:14 AM

What Type Of Content Should My Company Produce? tagged “Content Strategy”

"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more

By Mitch Joel


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