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Content Marketing Strategy

August 31, 201611:47 PM

A Strong Foundation For B2B Marketing tagged “Content Marketing Strategy”

Here's a line that often gets me into trouble... I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has... Read more

By Mitch Joel


April 7, 201511:46 PM

Your Content Is Kidding No One tagged “Content Marketing Strategy”

How is your content marketing strategy coming along? There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's too much content. It's not that there's so much content in need of advertising, that... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Content Marketing Strategy”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel

February 21, 201311:11 AM

The Content Crash tagged “Content Marketing Strategy”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel