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Entries tagged with “
Content Marketing
”April 24, 201311:25 AM
Maybe You Should Quit New Media tagged “Content Marketing”
If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more
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April 4, 201311:04 AM
Did You See That? tagged “Content Marketing”
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more
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April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “Content Marketing”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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March 17, 2013 1:36 PM
Hacking The Media (Again) tagged “Content Marketing”
Episode #349 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this... Read more
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March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Content Marketing”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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March 10, 201311:30 AM
Real-Time Social Media Marketing Strategies tagged “Content Marketing”
Episode #348 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people... Read more
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March 10, 2013 7:44 AM
SPOS #348 - The Future Of Social Media And Content With Sam Decker tagged “Content Marketing”
Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker.... Read more
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March 7, 2013 9:10 AM
The Future Of Facebook And The Newsfeed tagged “Content Marketing”
Do you remember Facebook before the timeline... before newsfeed? I do. I loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg, was going to destroy the... Read more
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February 21, 201311:11 AM
The Content Crash tagged “Content Marketing”
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more
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February 19, 2013 2:35 PM
The Future of Media Is Beyond The Screen tagged “Content Marketing”
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more
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February 8, 2013 2:18 PM
Putting In The Time tagged “Content Marketing”
Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. In watching the examples of brands that achieved some serious success leveraging the world's largest online social... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Content Marketing”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Content Marketing”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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October 17, 201212:43 PM
The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Content Marketing”
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more
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October 11, 2012 8:14 PM
The Most Powerful Stat You Need To Know About Online Video tagged “Content Marketing”
Online video was supposed to be this massive competitor to TV, wasn't it? It turns out that online video is actually competing with people who want to watch videos on the go. According to the SFGate article published yesterday, YouTube's... Read more
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October 7, 2012 1:11 PM
What You Need To Know About Converged Media tagged “Content Marketing”
Episode #326 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think... Read more
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October 7, 2012 1:01 PM
SPOS #326 - The Converged Media Imperative With Rebecca Lieb tagged “Content Marketing”
Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content... Read more
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September 3, 2012 2:15 PM
The Resurrection Of Podcasting tagged “Content Marketing”
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly audio podcast (Six Pixels of Separation - The Twist Image Podcast). Each week I have a conversation with someone interesting... Read more
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August 11, 2012 4:30 PM
The Most Amazing Internet Stock Of The Year tagged “Content Marketing”
What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more
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August 11, 2012 6:46 AM
Unbranded Content Marketing tagged “Content Marketing”
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more
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