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Content Marketing

January 17, 2017 2:51 PM

Words Matter. Definitions Matter More... Or The Problem With Fake News tagged “Content Marketing”

Everything is not fake news. Before we get started, let's all agree that this is not a political post. This is a post about branding, definitions, public perception and the power of the words that we - as businesses -... Read more

By Mitch Joel

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January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Content Marketing”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Content Marketing”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Content Marketing”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

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January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Content Marketing”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

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January 2, 2017 2:13 PM

My 3 Words For 2017 tagged “Content Marketing”

Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out... aren't you? (Maybe I'm just projecting). You've set up your resolutions. You've got your goals in place.... Read more

By Mitch Joel

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December 28, 2016 1:59 PM

Math Is Hard... Or How To Make Your Advertising Count tagged “Content Marketing”

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more

By Mitch Joel

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December 15, 2016 5:15 PM

Where Is Content Marketing Headed In 2017? tagged “Content Marketing”

Here's my prediction for content marketing in 2017... The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive... Read more

By Mitch Joel

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December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Content Marketing”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

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December 1, 2016 5:05 PM

The Life And (Working) Times Of Millennials tagged “Content Marketing”

You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not... Read more

By Mitch Joel

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November 28, 2016 7:39 AM

Facebookers Are 2.5 Times More Likely To Read Fake News Plus More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Content Marketing”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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November 22, 201611:16 PM

We Are Not (That) Social Media tagged “Content Marketing”

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The... Read more

By Mitch Joel

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November 14, 2016 7:25 AM

When Everybody Gets It Wrong tagged “Content Marketing”

Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let's start here: this is not a show about politics. Let's be honest: this is a show about politics. There has been nothing more polarizing... Read more

By Mitch Joel

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November 10, 201611:36 PM

The Void That Twitter Could Leave tagged “Content Marketing”

Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Their users... Read more

By Mitch Joel

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November 1, 2016 1:04 PM

The World Of Mirum tagged “Content Marketing”

It's amazing to hear the questions that you asked get about your business, when you're "out in the wild." I've had an incredible month of travel, speaking events and client meetings. Part of that time was spent with Marcus Sheridan. Marcus... Read more

By Mitch Joel

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October 6, 201611:10 PM

A Little Help From My Friends... So Please Help! tagged “Content Marketing”

Giving. It's what I do. I'm thankful to serve you.  I had dinner the other week with someone who is very successful. They use content marketing as a way to sell millions of dollars worth of online courses, mastermind sessions... Read more

By Mitch Joel

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October 2, 2016 8:04 AM

Fascinate Some More With Sally Hogshead - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #534 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar... Read more

By Mitch Joel

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October 2, 2016 6:34 AM

SPOS #534 - Fascinate Some More With Sally Hogshead tagged “Content Marketing”

Welcome to episode #534 of Six Pixels Of Separation - The Mirum Podcast. Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar to when a client wants to create something... Read more

By Mitch Joel

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September 25, 2016 8:34 AM

B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller.... Read more

By Mitch Joel

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September 25, 2016 6:02 AM

SPOS #533 - B2B Marketing With Jason Miller From LinkedIn tagged “Content Marketing”

Welcome to episode #533 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller. By day, he is the author of the... Read more

By Mitch Joel

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