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Content Marketing

August 26, 201411:36 PM

A Twitch In Time tagged “Content Marketing”

Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I'm watching two guys do something in Minecraft, and I have no idea what they're doing because they're speaking Norwegian... Read more

By Mitch Joel

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August 21, 2014 4:23 PM

How Social Technology Will Save Lives tagged “Content Marketing”

We're not going to talk about ice buckets or YouTube challenges, don't worry. I was at a barbeque this past weekend, and a friend asked me why Google's self-driving cars matter, and why a search engine would even care about... Read more

By Mitch Joel

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August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Content Marketing”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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August 14, 2014 9:38 PM

A Simple Way To Get Great At Writing tagged “Content Marketing”

Do you want to make more money? It's the ultimate question, isn't it? If a brand or an individual are trying to figure out a way to extract money from another individual, one of the easiest ways to make that... Read more

By Mitch Joel

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July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Content Marketing”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

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July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Content Marketing”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Content Marketing”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Content Marketing”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Content Marketing”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Content Marketing”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

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May 11, 2014 6:45 AM

Time To Get Your Freak On tagged “Content Marketing”

Episode #409 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It used to be easy. I could simply say that Chris Brogan is one of the most read,... Read more

By Mitch Joel

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May 11, 2014 6:40 AM

SPOS #409 - Get Your Freak On With Chris Brogan tagged “Content Marketing”

Welcome to episode #409 of Six Pixels Of Separation - The Twist Image Podcast. It used to be easy. I could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then... Read more

By Mitch Joel

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May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Content Marketing”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

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May 4, 2014 6:20 PM

Networking Is Not Working tagged “Content Marketing”

Episode #408 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have an aversion to those in wealth management. That being said, I have many friends in the... Read more

By Mitch Joel

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May 4, 2014 8:28 AM

SPOS #408 - Your Networking Is Not Working With Derek Coburn tagged “Content Marketing”

Welcome to episode #408 of Six Pixels Of Separation - The Twist Image Podcast. I have an aversion to those in wealth management. That being said, I have many friends in the space and I'm thankful for the professional help... Read more

By Mitch Joel

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April 27, 201411:57 AM

Humanizing The Company tagged “Content Marketing”

Episode #407 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you're trying to better understand how communications and marketing has changed so dramatically in the past decade,... Read more

By Mitch Joel

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April 27, 2014 9:16 AM

SPOS #407 - Humanizing The Company With Gini Dietrich tagged “Content Marketing”

Welcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast. If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini... Read more

By Mitch Joel

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April 24, 2014 9:43 PM

Facebook And A New Era In Paid Media tagged “Content Marketing”

Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have... Read more

By Mitch Joel

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April 20, 2014 1:59 PM

Winning Digital Metrics That Matter tagged “Content Marketing”

Episode #406 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why... Read more

By Mitch Joel

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April 20, 2014 9:58 AM

SPOS #406 - Winning Digital Metrics With Stephen Rappaport tagged “Content Marketing”

Welcome to episode #406 of Six Pixels Of Separation - The Twist Image Podcast. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer is... Read more

By Mitch Joel

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