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Content Marketing

September 25, 2016 8:34 AM

B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller.... Read more

By Mitch Joel

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September 25, 2016 6:02 AM

SPOS #533 - B2B Marketing With Jason Miller From LinkedIn tagged “Content Marketing”

Welcome to episode #533 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller. By day, he is the author of the... Read more

By Mitch Joel

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September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Content Marketing”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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August 31, 201611:47 PM

A Strong Foundation For B2B Marketing tagged “Content Marketing”

Here's a line that often gets me into trouble... I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has... Read more

By Mitch Joel

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August 30, 201611:04 PM

Original Ideas...Or Creative Ideas? Getting Beyond The Stuck. tagged “Content Marketing”

How often do you get paralyzed by the fact that you don't have an original idea? Confession time: this has been happening a lot more frequently to me. I know the culprit. It's Medium and LinkedIn. Everyday, I get two... Read more

By Mitch Joel

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August 9, 201611:37 PM

Journalism Is Not Content Marketing tagged “Content Marketing”

I'm a rare breed. I started off my professional career as a journalist. The truth is, that I still don't have the courage to call myself a journalist. Why? I was interviewing rock stars and writing record views back in... Read more

By Mitch Joel

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July 29, 201611:35 PM

Noodling Towards Greatness tagged “Content Marketing”

This is not supposed to be Shakespeare. I don't toil and sweat over every character, every word, every sentence, the grammar or the flow. I am noodling around with an idea. Something that I am feeling. I am trying to... Read more

By Mitch Joel

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July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Content Marketing”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

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June 30, 201611:54 AM

Force Feed tagged “Content Marketing”

I miss real editors making choices for me. That's how I roll. I like editors. I like publishers. I like publications. These are a group of people who spend their days curating and creating stories that should be brought to... Read more

By Mitch Joel

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June 28, 201611:42 PM

The Anemic State Of Content And News tagged “Content Marketing”

You're probably not reading this. Still, there is a very strong likelihood that you have already shared this article. Even if you haven't read anything but the headline. Sure, we all know the countless times that people share things like... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Content Marketing”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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June 14, 201611:24 PM

The Art Of Marketing tagged “Content Marketing”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

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May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Content Marketing”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

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May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Content Marketing”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Content Marketing”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “Content Marketing”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Content Marketing”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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April 5, 201611:08 PM

Love Your Brand tagged “Content Marketing”

Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Content Marketing”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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March 30, 201611:38 PM

I, For One, Welcome Our Algorithm Overlords tagged “Content Marketing”

Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new algorithm in the feed. What does that mean, in plain non-Silicon Valley English? It means that instead of getting the... Read more

By Mitch Joel

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