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Content Marketing

December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Content Marketing”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

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December 1, 2016 5:05 PM

The Life And (Working) Times Of Millennials tagged “Content Marketing”

You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not... Read more

By Mitch Joel

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November 28, 2016 7:39 AM

Facebookers Are 2.5 Times More Likely To Read Fake News Plus More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Content Marketing”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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November 22, 201611:16 PM

We Are Not (That) Social Media tagged “Content Marketing”

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The... Read more

By Mitch Joel

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November 14, 2016 7:25 AM

When Everybody Gets It Wrong tagged “Content Marketing”

Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let's start here: this is not a show about politics. Let's be honest: this is a show about politics. There has been nothing more polarizing... Read more

By Mitch Joel

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November 10, 201611:36 PM

The Void That Twitter Could Leave tagged “Content Marketing”

Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Their users... Read more

By Mitch Joel

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November 1, 2016 1:04 PM

The World Of Mirum tagged “Content Marketing”

It's amazing to hear the questions that you asked get about your business, when you're "out in the wild." I've had an incredible month of travel, speaking events and client meetings. Part of that time was spent with Marcus Sheridan. Marcus... Read more

By Mitch Joel

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October 6, 201611:10 PM

A Little Help From My Friends... So Please Help! tagged “Content Marketing”

Giving. It's what I do. I'm thankful to serve you.  I had dinner the other week with someone who is very successful. They use content marketing as a way to sell millions of dollars worth of online courses, mastermind sessions... Read more

By Mitch Joel

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October 2, 2016 8:04 AM

Fascinate Some More With Sally Hogshead - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #534 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar... Read more

By Mitch Joel

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October 2, 2016 6:34 AM

SPOS #534 - Fascinate Some More With Sally Hogshead tagged “Content Marketing”

Welcome to episode #534 of Six Pixels Of Separation - The Mirum Podcast. Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar to when a client wants to create something... Read more

By Mitch Joel

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September 25, 2016 8:34 AM

B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller.... Read more

By Mitch Joel

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September 25, 2016 6:02 AM

SPOS #533 - B2B Marketing With Jason Miller From LinkedIn tagged “Content Marketing”

Welcome to episode #533 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller. By day, he is the author of the... Read more

By Mitch Joel

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September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Content Marketing”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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August 31, 201611:47 PM

A Strong Foundation For B2B Marketing tagged “Content Marketing”

Here's a line that often gets me into trouble... I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has... Read more

By Mitch Joel

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August 30, 201611:04 PM

Original Ideas...Or Creative Ideas? Getting Beyond The Stuck. tagged “Content Marketing”

How often do you get paralyzed by the fact that you don't have an original idea? Confession time: this has been happening a lot more frequently to me. I know the culprit. It's Medium and LinkedIn. Everyday, I get two... Read more

By Mitch Joel

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August 9, 201611:37 PM

Journalism Is Not Content Marketing tagged “Content Marketing”

I'm a rare breed. I started off my professional career as a journalist. The truth is, that I still don't have the courage to call myself a journalist. Why? I was interviewing rock stars and writing record views back in... Read more

By Mitch Joel

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July 29, 201611:35 PM

Noodling Towards Greatness tagged “Content Marketing”

This is not supposed to be Shakespeare. I don't toil and sweat over every character, every word, every sentence, the grammar or the flow. I am noodling around with an idea. Something that I am feeling. I am trying to... Read more

By Mitch Joel

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July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Content Marketing”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

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June 30, 201611:54 AM

Force Feed tagged “Content Marketing”

I miss real editors making choices for me. That's how I roll. I like editors. I like publishers. I like publications. These are a group of people who spend their days curating and creating stories that should be brought to... Read more

By Mitch Joel

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June 28, 201611:42 PM

The Anemic State Of Content And News tagged “Content Marketing”

You're probably not reading this. Still, there is a very strong likelihood that you have already shared this article. Even if you haven't read anything but the headline. Sure, we all know the countless times that people share things like... Read more

By Mitch Joel

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