Search Results
Entries tagged with “

Content Marketing

June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Content Marketing”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

Utilities:


June 24, 201511:43 PM

Algorhythm... My Next Book tagged “Content Marketing”

Algorhythm - The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future of brands about data or is it about creativity? Building brilliant brands in a disruptive age is not as easy... Read more

By Mitch Joel

Utilities:


June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Content Marketing”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

Utilities:


June 3, 2015 7:03 AM

Disclosure. This Is A Disclosure. tagged “Content Marketing”

#Client. How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? It sounds encouraging. It's exciting. You click the link.... Read more

By Mitch Joel

Utilities:


May 22, 2015 7:11 AM

If You're Really Interested In Podcasting... tagged “Content Marketing”

One of the highlights of the TED conference this year was... ...Watching Roman Mars record an episode of his audio podcast, 99% Invisible, live in front of an audience. The topic of his TED Talk/podcast recording session was all about... Read more

By Mitch Joel

Utilities:


May 5, 2015 6:50 AM

The New Broadcaster tagged “Content Marketing”

A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the weekend, was the amount of people who used live streaming platforms like Meerkat and Periscope to transmit the boxing match... Read more

By Mitch Joel

Utilities:


April 30, 2015 7:51 AM

You Are Not Reading tagged “Content Marketing”

We live in a world where most professionals are just skimming content. You can blame Twitter. You can blame Facebook's newsfeed. You can blame YouTube. None of that really matters (because they are not to blame). It's not the Internet.... Read more

By Mitch Joel

Utilities:


April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Content Marketing”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

Utilities:


April 9, 201511:51 PM

Is The Publish Button Evil? tagged “Content Marketing”

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

Utilities:


April 7, 201511:46 PM

Your Content Is Kidding No One tagged “Content Marketing”

How is your content marketing strategy coming along? There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's too much content. It's not that there's so much content in need of advertising, that... Read more

By Mitch Joel

Utilities:


February 12, 201511:52 PM

What You Don't Know About David Carr tagged “Content Marketing”

David Carr was one of my secret weapons. I once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been... Read more

By Mitch Joel

Utilities:


February 5, 201510:50 PM

Day One: Mirum tagged “Content Marketing”

Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image, I had no expectations... I had big expectations. It was a dream. It was a dream to think that this small group of people could... Read more

By Mitch Joel

Utilities:


January 21, 2015 7:14 PM

Find Your Brand Expression tagged “Content Marketing”

Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially... Read more

By Mitch Joel

Utilities:


January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Content Marketing”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

Utilities:


December 23, 201410:27 PM

Content Marketing Is Dead (But There's Always This)... tagged “Content Marketing”

Content Marketing is dead. Right? That didn't take long. I've been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can't keep up with the pace... Read more

By Mitch Joel

Utilities:


November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Content Marketing”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

Utilities:


November 19, 2014 8:37 AM

Comedians In Cars Getting Organic Reach tagged “Content Marketing”

Jerry Seinfeld doesn't have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands). The... Read more

By Mitch Joel

Utilities:


November 14, 2014 4:19 PM

Media Redefined tagged “Content Marketing”

When you think of someone who understand the state of media, who do you think of? One of the most interesting media characters I follow is Jason Hirschhorn. I've been subscribing to his e-newsletter (yes, I still enjoy getting these fascinating... Read more

By Mitch Joel

Utilities:


November 6, 201411:40 PM

How To Blog In 2014 tagged “Content Marketing”

I still love to blog... how about you? It's amazing to me how I often I get asked about blogging and the merits of publishing longer, text-based, content on a regular basis. There are still tons of blog posts being... Read more

By Mitch Joel

Utilities:


October 22, 201411:30 PM

It's Not My Job Anymore tagged “Content Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

Utilities:


1 2 3 4 5 6 7 8