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Content Creation

August 5, 201411:49 PM

Want Great Content? Get Better At Conducting Interviews tagged “Content Creation”

You see a lot of content. I see a lot of content. Here's a real scenario: an author comes out with a new business book and they do the rounds online. Sadly, what we're all subjected to, is the same... Read more

By Mitch Joel

Utilities:


March 26, 201411:21 PM

Where Great Content Comes From tagged “Content Creation”

This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference. I've been going to this event since 2009. While most people can't stop talking about how incredible the TED talks... Read more

By Mitch Joel

Utilities:


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Content Creation”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

Utilities:


September 7, 2013 8:36 AM

For The Love Of Words tagged “Content Creation”

There are people who are true magicians. Not parlor tricks. Not those who try to fool others. Individuals who have ideas and can create stories out of thin air. Very compelling stories. While they walk among us, they work alone,... Read more

By Mitch Joel

Utilities:


June 13, 2013 9:47 AM

The New Face Of Content Marketing tagged “Content Creation”

How much content is too much content when it comes to a brand? It's a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content... Read more

By Mitch Joel


February 25, 201310:30 AM

Are Consumers Smart Enough For Smart TV? tagged “Content Creation”

Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Content Creation”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


November 30, 2012 6:23 AM

A Ticket To Discovery tagged “Content Creation”

At 5:15 am... My car drove alongside the train track down towards the highway heading to the airport for my early morning flight. This train track connects many suburbs to the downtown core of Montreal. It's at the end of... Read more

By Mitch Joel


January 24, 2012 4:38 PM

Does This Blog Make Me Look Fat? tagged “Content Creation”

Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth is the notion that opinion lies neatly next to news (and that it is sometimes very difficult to tell the... Read more

By Mitch Joel


April 14, 2011 9:19 PM

Your Marketing Drivel That Is Supposed To Be Content tagged “Content Creation”

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. And - much... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Content Creation”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


January 19, 2008 3:48 PM

How To Make Money By Giving Something Away For Free tagged “Content Creation”

This Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,... Read more

By Mitch Joel


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