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Content

March 13, 2015 4:30 PM

Amp Up Your Online Video Knowledge With Mark Cuban tagged “Content”

Marketers don't know that much about online video. We think that we do. We don't. That statement is not meant as a slight. Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most... Read more

By Mitch Joel

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February 5, 201510:50 PM

Day One: Mirum tagged “Content”

Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image, I had no expectations... I had big expectations. It was a dream. It was a dream to think that this small group of people could... Read more

By Mitch Joel

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January 21, 2015 7:14 PM

Find Your Brand Expression tagged “Content”

Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Content”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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December 23, 201410:27 PM

Content Marketing Is Dead (But There's Always This)... tagged “Content”

Content Marketing is dead. Right? That didn't take long. I've been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can't keep up with the pace... Read more

By Mitch Joel

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December 22, 201411:47 PM

Learn A New (Digital) Language tagged “Content”

Sure, who doesn't have the time to learn a new language? Wondering about the intersection of marketing and technology can be exhausting and exhilarating - all at the same time. Feeling the desire to learn a new language - as... Read more

By Mitch Joel

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December 11, 201411:49 PM

The Way Television Should Be tagged “Content”

What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as... Read more

By Mitch Joel

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November 14, 2014 4:19 PM

Media Redefined tagged “Content”

When you think of someone who understand the state of media, who do you think of? One of the most interesting media characters I follow is Jason Hirschhorn. I've been subscribing to his e-newsletter (yes, I still enjoy getting these fascinating... Read more

By Mitch Joel

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November 6, 201411:40 PM

How To Blog In 2014 tagged “Content”

I still love to blog... how about you? It's amazing to me how I often I get asked about blogging and the merits of publishing longer, text-based, content on a regular basis. There are still tons of blog posts being... Read more

By Mitch Joel

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October 17, 2014 5:43 PM

Content Is Not King tagged “Content”

It's a pretty bold statement, isn't it? Are we making the wrong assumptions about content? What works? What doesn't work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else?... Read more

By Mitch Joel

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October 9, 201411:27 PM

What Disney Can (Still) Teach You About Getting The Best Out Of People tagged “Content”

Disney is the most wonderful place on earth, right? Or, is it Google's office? Maybe Facebook's new campus? To this day, when we think of corporate culture, it's hard not to think of Disney. The stories of how Walt Disney... Read more

By Mitch Joel

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October 3, 2014 4:06 PM

Focus And Attention Will Kill Your Fear tagged “Content”

A lot of what we do in marketing is fear based. We don't change things because we're scared that they won't deliver the same results. We do this even when those older strategies are simply a game of diminishing returns.... Read more

By Mitch Joel

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October 1, 201411:05 PM

Was Eleven Years Of Relentless Blogging Worth It? tagged “Content”

It was eleven years ago today... Actually, that's a bit of a lie. I started blogging eleven years ago yesterday. It wasn't every day (at first), but quickly - over time - the pace picked up. It was less about... Read more

By Mitch Joel

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September 16, 201411:42 PM

How To Make Your Content Move. Think Like Jerry Seinfeld. tagged “Content”

After you watch the video at the end of the post, you will think differently about your content. Promise. Have you had a chance to check out Jerry Seinfeld's wildly successful online series called, Comedians In Cars Getting Coffee? It's... Read more

By Mitch Joel

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September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Content”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

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September 1, 2014 9:16 AM

The Imperative Of Hope tagged “Content”

How are you feeling these days? Facebook is a fascinating social experiment. Post Robin Williams, I feel a steady stream of people dealing with anxiety and depression coming forward to tell their story. As stigmatized as this may still be... Read more

By Mitch Joel

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August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Content”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

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August 26, 201411:36 PM

A Twitch In Time tagged “Content”

Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I'm watching two guys do something in Minecraft, and I have no idea what they're doing because they're speaking Norwegian... Read more

By Mitch Joel

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August 14, 2014 9:38 PM

A Simple Way To Get Great At Writing tagged “Content”

Do you want to make more money? It's the ultimate question, isn't it? If a brand or an individual are trying to figure out a way to extract money from another individual, one of the easiest ways to make that... Read more

By Mitch Joel

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August 11, 2014 9:26 AM

Have You Been Hacked?, Google Helps You Unsubscribe, New iPhone Coming, Native Advertising And More... tagged “Content”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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