Search Results
Entries tagged with “

Content

September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Content”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

Utilities:


September 1, 2014 9:16 AM

The Imperative Of Hope tagged “Content”

How are you feeling these days? Facebook is a fascinating social experiment. Post Robin Williams, I feel a steady stream of people dealing with anxiety and depression coming forward to tell their story. As stigmatized as this may still be... Read more

By Mitch Joel

Utilities:


August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Content”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

Utilities:


August 26, 201411:36 PM

A Twitch In Time tagged “Content”

Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I'm watching two guys do something in Minecraft, and I have no idea what they're doing because they're speaking Norwegian... Read more

By Mitch Joel

Utilities:


August 14, 2014 9:38 PM

A Simple Way To Get Great At Writing tagged “Content”

Do you want to make more money? It's the ultimate question, isn't it? If a brand or an individual are trying to figure out a way to extract money from another individual, one of the easiest ways to make that... Read more

By Mitch Joel

Utilities:


August 11, 2014 9:26 AM

Have You Been Hacked?, Google Helps You Unsubscribe, New iPhone Coming, Native Advertising And More... tagged “Content”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


August 8, 2014 5:20 PM

Content As Advertising tagged “Content”

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising". In short, it felt like native advertising is just simply... Read more

By Mitch Joel

Utilities:


August 7, 201411:52 PM

Herding Comments In The Digital Wind tagged “Content”

The ability to understand the community and engage in the discourse is hitting an all time low (and high) at the same time. Here's a truth: I truly miss the power of the community in social media. It's not that... Read more

By Mitch Joel

Utilities:


August 5, 201411:49 PM

Want Great Content? Get Better At Conducting Interviews tagged “Content”

You see a lot of content. I see a lot of content. Here's a real scenario: an author comes out with a new business book and they do the rounds online. Sadly, what we're all subjected to, is the same... Read more

By Mitch Joel

Utilities:


July 8, 2014 8:14 AM

How To Be Inspired At Work tagged “Content”

It's 7 am. I'm sitting in a coffee shop right around the corner from my office. It's easy to read between the lines. It's easy to think that someone is a workaholic. It's easy to make assumptions (must be single,... Read more

By Mitch Joel

Utilities:


July 1, 2014 8:06 AM

Facebook On The Brain tagged “Content”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

Utilities:


June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Content”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

Utilities:


June 3, 201410:31 AM

Is Your Work Your Hobby? tagged “Content”

I tried to take electric bass lessons. It didn't last long. I know so many people who attempt to start playing an instrument once they have an established career, kids, some sense of security, and it never takes. You don't... Read more

By Mitch Joel

Utilities:


May 19, 201411:51 PM

One Last Comment About Blog Comments (Hint: They're Back) tagged “Content”

I've missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th of this year. I shut them down, because the spam was (without question) out of control. In a strange twist... Read more

By Mitch Joel

Utilities:


May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Content”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

Utilities:


May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Content”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

Utilities:


April 30, 2014 9:48 PM

It's All About The Experience tagged “Content”

We often forget that it's all about the experience. So, here's one for the user experience team. You can be as strategic, creative and smart as you want, but if the experience doesn't live and breathe, everything else falls flat.... Read more

By Mitch Joel

Utilities:


April 25, 2014 5:39 PM

What Technology Will Bring (Hint: More Massive Disruption) tagged “Content”

This is some big brain stuff to watch over the weekend. It's probably also some of the smartest and most important things for you (and your business) to be thinking about in the next five years. I have been looking... Read more

By Mitch Joel

Utilities:


April 24, 2014 9:43 PM

Facebook And A New Era In Paid Media tagged “Content”

Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have... Read more

By Mitch Joel

Utilities:


April 21, 201411:02 PM

The Maturity Gap tagged “Content”

Does your age make you any smarter? I know some pretty stupid people who are cranking past 60, and I know some pretty impressive minds of people who are not even 25 yet. Still, I think maturity and experience does... Read more

By Mitch Joel

Utilities: