Search Results
Entries tagged with “

Content

January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Content”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

Utilities:


January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Content”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

Utilities:


January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Content”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

Utilities:


January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Content”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

Utilities:


January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Content”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

Utilities:


January 2, 2017 2:13 PM

My 3 Words For 2017 tagged “Content”

Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out... aren't you? (Maybe I'm just projecting). You've set up your resolutions. You've got your goals in place.... Read more

By Mitch Joel

Utilities:


December 28, 2016 1:59 PM

Math Is Hard... Or How To Make Your Advertising Count tagged “Content”

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more

By Mitch Joel

Utilities:


December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “Content”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

Utilities:


December 15, 2016 5:15 PM

Where Is Content Marketing Headed In 2017? tagged “Content”

Here's my prediction for content marketing in 2017... The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive... Read more

By Mitch Joel

Utilities:


December 13, 201611:00 PM

Working In A More Connected Space tagged “Content”

There is an irony happening in the modern workplace. Many claim that they no longer need the office and the business infrastructure of yesteryear to get things done. Connectivity has changed everything. All of us can work from from anywhere.... Read more

By Mitch Joel

Utilities:


December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Content”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

Utilities:


December 1, 2016 5:05 PM

The Life And (Working) Times Of Millennials tagged “Content”

You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not... Read more

By Mitch Joel

Utilities:


November 22, 201611:16 PM

We Are Not (That) Social Media tagged “Content”

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The... Read more

By Mitch Joel

Utilities:


November 14, 2016 7:25 AM

When Everybody Gets It Wrong tagged “Content”

Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let's start here: this is not a show about politics. Let's be honest: this is a show about politics. There has been nothing more polarizing... Read more

By Mitch Joel

Utilities:


November 10, 201611:36 PM

The Void That Twitter Could Leave tagged “Content”

Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Their users... Read more

By Mitch Joel

Utilities:


October 6, 201611:10 PM

A Little Help From My Friends... So Please Help! tagged “Content”

Giving. It's what I do. I'm thankful to serve you.  I had dinner the other week with someone who is very successful. They use content marketing as a way to sell millions of dollars worth of online courses, mastermind sessions... Read more

By Mitch Joel

Utilities:


October 2, 2016 8:04 AM

Fascinate Some More With Sally Hogshead - This Week's Six Pixels Of Separation Podcast tagged “Content”

Episode #534 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar... Read more

By Mitch Joel

Utilities:


October 2, 2016 6:34 AM

SPOS #534 - Fascinate Some More With Sally Hogshead tagged “Content”

Welcome to episode #534 of Six Pixels Of Separation - The Mirum Podcast. Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar to when a client wants to create something... Read more

By Mitch Joel

Utilities:


September 23, 201611:17 PM

The Spirit Of The Times And Great Expectations tagged “Content”

Live in the desert. It's a place of possibilities. I'm always fascinated when urbanized environments flourish in a place that should - for all intents and purposes - kill humans. There is nothing there to sustain us. Yet, these areas... Read more

By Mitch Joel

Utilities:


September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Content”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

Utilities: