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Entries tagged with “
Content
”May 22, 2013 8:54 AM
Welcome To The One Screen World tagged “Content”
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more
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May 16, 2013 7:57 PM
The Niche Of Things And Other Stuff tagged “Content”
When was the last time you went to a conference and took twelve pages of detailed notes? Here's a truism: I am spoiled. As part of my role at Twist Image, I go out and speak to about sixty groups... Read more
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May 14, 201310:07 AM
Designing A Better Website tagged “Content”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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May 6, 201311:55 PM
Pay Closer Attention To YouTube tagged “Content”
It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more
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May 1, 2013 8:10 AM
The Secret To Getting Picked tagged “Content”
Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more
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April 24, 201311:25 AM
Maybe You Should Quit New Media tagged “Content”
If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more
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April 23, 201310:45 PM
The Small Wins From Social Media tagged “Content”
Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more
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March 28, 2013 5:51 PM
Welcome To The Era Of Robot Bloggers, Journalists And Writers tagged “Content”
Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is... Read more
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March 20, 2013 9:29 PM
Where Content Goes To Die tagged “Content”
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more
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March 19, 2013 2:04 PM
You Must Read This! tagged “Content”
What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more
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March 14, 201310:20 PM
End Of Blogs tagged “Content”
I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. I love Twitter, Facebook, Google+ and other places to publish, share and connect... Read more
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February 26, 2013 4:34 PM
Learning How To Jam tagged “Content”
Let the tape roll and see what happens. One of the most important lessons that I learned from my days in the music industry (which was a long, long time ago) is that artists - true artists - don't like... Read more
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February 25, 201310:30 AM
Are Consumers Smart Enough For Smart TV? tagged “Content”
Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more
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February 21, 201311:11 AM
The Content Crash tagged “Content”
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more
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January 25, 2013 8:20 AM
The Thing About Facebook And Brands tagged “Content”
What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more
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January 24, 2013 9:42 PM
Overcoming Stage Fright tagged “Content”
Whether it's a boardroom or a convention center, it's common (and normal) to have stage fright. Volumes of books have been written about overcoming stage fright. These include books that have been written by psychologists, neuroscientists, performance coaches and more.... Read more
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January 21, 2013 3:40 PM
Three New(ish) Trends In Digital Media tagged “Content”
Life after Facebook, Twitter, Instagram and YouTube? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one... Read more
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January 9, 2013 8:54 PM
Maybe Nobody Knows Nothing tagged “Content”
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Content”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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December 31, 201212:51 PM
How To Become An Idea Machine tagged “Content”
Where do ideas come from? If there were a magic formula or a way to both track and ensure that an idea makes it through your synapses into the real world, there would be gold in them there hills. What... Read more
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