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Content

April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Content”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Content”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel


March 26, 201411:21 PM

Where Great Content Comes From tagged “Content”

This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference. I've been going to this event since 2009. While most people can't stop talking about how incredible the TED talks... Read more

By Mitch Joel


March 25, 201410:50 AM

Top 15 Rules For Business Writers tagged “Content”

Are there rules for great writing when it comes to business? I am often asked where I find the time to write. I am often asked about why I write and publish so much content. I am often asked where... Read more

By Mitch Joel


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Content”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


February 26, 201410:22 PM

Another Public Speaking Horror Story tagged “Content”

This isn't one that happened to a specific individual. This is a horror story that happened to all of us... and continues to happen to people each and every day. This is not what happened to Michael Bay. It's much... Read more

By Mitch Joel


February 4, 201412:24 PM

Some Cheez-its, A Mountain Dew, A Snickers Bar... And A Kindle tagged “Content”

It sounds like the set-up to a bad joke, but this is no laughing matter. As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always... Read more

By Mitch Joel


January 30, 201410:22 PM

The Blog Turns 20 This Year tagged “Content”

Can you believe it? I had to re-read the headline a couple of times as well. Yesterday, The Guardian posted an article titled, The blog turns 20: a conversation with three internet pioneers. It made me do a double-take. This... Read more

By Mitch Joel


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Content”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel


January 15, 201411:39 PM

Reboot: Marketing With Inc. Magazine tagged “Content”

WARNING: Self-promotional blog post ahead... I am excited to announce that starting tomorrow, I will be a regular contributor to Inc. Magazine with the launch of my twice-monthly column, Reboot: Marketing. The column will focus on how technology and marketing... Read more

By Mitch Joel


January 9, 201410:11 PM

The Internet Will Break Your Creative Block tagged “Content”

Writer's block? Creative block? Can't come up with something to create? Steven Pressfield hates the words "writer's block." He believes that we're all just fighting the "resistance" to create something (writing, that new startup, a project, whatever). His books, The... Read more

By Mitch Joel


January 8, 201411:56 PM

Did Google Just Kill Email? tagged “Content”

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

By Mitch Joel


January 7, 201410:28 PM

If You're Going To Speak In Public, Please Don't Do This... tagged “Content”

Everyone is talking about the Michael Bay meltdown that happened at CES. I hate the whole "kicking someone when they are down mentality," but this is worth watching if you ever have to present or speak in public... Ugh... it's... Read more

By Mitch Joel


January 2, 201411:26 PM

The George Costanza Approach To Getting Things Done tagged “Content”

Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I'm not telling you to do the opposite of everything... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Content”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 23, 201311:32 PM

My Love Affair With Pocket tagged “Content”

Where do you save and read your online content? You would think that with all of this technology and content that we're constantly creating, publishing and reading, that it would be a whole lot simpler to save, share and consume... Read more

By Mitch Joel


December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Content”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel


December 6, 2013 9:49 PM

Unlocking Creative Confidence tagged “Content”

How much creativity are you bringing to your work? For as long as I have been fascinated with business books and other types of long-form non fiction content, I have been fascinated by content on creativity. What is that secret... Read more

By Mitch Joel


November 27, 201310:49 PM

Dear Nilofer Merchant tagged “Content”

Dear Nilofer, I thought about you twice today. Once this morning, when I got your email notification about your latest blog post, Gratitude, and then again when Tom Peters was tweeting about diversity on public boards (a topic that I... Read more

By Mitch Joel


November 22, 2013 7:50 PM

A New Golden Age For Television tagged “Content”

Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the... Read more

By Mitch Joel