By
Search Results
Entries tagged with “
Content
”May 18, 2012 8:59 PM
Learning About Creativity By Watching Creative Types tagged “Content”
Observing creative types is an amazing way to think more creatively. Next week, I'll be spending the majority of my days attending a global conference called, C2 MTL (our agency, Twist Image, also handled some of the social media marketing).... Read more
Utilities:
May 10, 2012 9:43 PM
This Blog Sucks (And You're Probably Not Reading This) tagged “Content”
I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are... Read more
By
Utilities:
May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Content”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
By
Utilities:
May 4, 201211:59 AM
Dear Tom Peters tagged “Content”
Dear Tom, It has been a while since we last did an event together, but I was just thinking of you yesterday and I felt compelled to write you this note. I don't think I ever told you this,... Read more
By
Utilities:
April 25, 201210:39 PM
Two Things That Should Rock Your World tagged “Content”
Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything... Read more
By
Utilities:
April 23, 2012 6:30 PM
Intent Is Everything tagged “Content”
What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study that was being done to figure out what makes a good parent. The genesis of this came out of the... Read more
By
Utilities:
April 20, 2012 2:26 PM
Twitter Is Not Easier Than Blogging tagged “Content”
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this... Read more
By
Utilities:
April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Content”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
By
Utilities:
April 12, 2012 8:09 PM
The Drug Of Content tagged “Content”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
By
Utilities:
April 9, 2012 3:37 PM
The New Media Diet tagged “Content”
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more
By
Utilities:
April 5, 2012 8:02 AM
Watching Me Blog tagged “Content”
Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more
By
Utilities:
March 26, 2012 8:10 PM
Marketing Philosophy (It's Squiggly Too) tagged “Content”
This is how I think... or, rather, how I'm thinking about things today. I'm a big fan Chris Taylor over at Actionable Books. He does some of the best and most interesting in-depth conversations with some of the business world's... Read more
By
Utilities:
March 14, 201210:13 PM
Death To The Page View tagged “Content”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
By
Utilities:
March 14, 2012 1:38 PM
The Tragedy Of Comments tagged “Content”
Is the discourse dying? Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost... Read more
By
Utilities:
March 7, 2012 9:51 PM
The Do Not Track Button tagged “Content”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
By
Utilities:
February 13, 2012 3:11 PM
The Modern Marketing Agency tagged “Content”
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more
By
Utilities:
February 10, 2012 9:48 PM
Get Lost On YouTube tagged “Content”
It's one of my favorite past-times and guilty pleasures. After all of the work is done and the house is quiet, instead of sitting back and letting the television waft over me, I go and get lost on YouTube. I... Read more
By
Utilities:
February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Content”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
By
Utilities:
January 31, 201210:56 AM
A Pinteresting Story tagged “Content”
That Facebook IPO... With rumors swirling of Facebook's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800... Read more
By
Utilities:
January 30, 2012 8:52 PM
Blogging Is Dead... Here We Go Again tagged “Content”
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb's post, Blogging Declines Across the Inc. 500, was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like... Read more
By
Utilities:
