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Content

May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Content”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

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May 18, 2016 7:11 AM

Our Narrowing World View Is Not Facebook's Fault tagged “Content”

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative... Read more

By Mitch Joel

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May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Content”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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April 28, 201611:01 PM

A More Elegant Question About Twitter tagged “Content”

What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another.... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Content”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “Content”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Content”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Content”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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March 30, 201611:38 PM

I, For One, Welcome Our Algorithm Overlords tagged “Content”

Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new algorithm in the feed. What does that mean, in plain non-Silicon Valley English? It means that instead of getting the... Read more

By Mitch Joel

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March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Content”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Content”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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March 11, 2016 8:57 PM

The Craft Of Marketing tagged “Content”

Is it just a job or the work that you were meant to do? I don't get tired of writing these words. I don't get tired of having conversations about business, and then turning them into a Six Pixels of... Read more

By Mitch Joel

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March 10, 201612:41 PM

Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Content”

Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more

By Mitch Joel

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March 3, 201611:08 PM

Will Your Brand Survive In The Live Brand World? tagged “Content”

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the bad stuff... everything. It was (and... Read more

By Mitch Joel

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March 2, 201611:42 PM

The Story Of Vice And The Future Of Media tagged “Content”

I'm a metalhead punk. That's about it. With that comes my general attitude of wanting to mess up the system, keep things casual and honest, and never be satisfied with what is a part of the establishment. Faster and harder.... Read more

By Mitch Joel

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February 24, 2016 9:34 PM

Don't Forget The Message tagged “Content”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

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February 19, 2016 9:47 PM

What Powerful Video Content Can Be tagged “Content”

Can we admit it: video can unleash powerful brand stories, still a lot of the content we're all being exposed to is little more than a glorified commercial.  It's painting a broad brush stroke, but it does seem that way... Read more

By Mitch Joel

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January 12, 2016 7:28 AM

A Blog Is Like Lemmy From Motorhead... And David Bowie tagged “Content”

On December 28th of last year, Lemmy from Motorhead died. Yesterday, David Bowie passed away. All the young dudes. Amazingly, a diverse as their musical genres were, they were both the kind of rock icon that all respected. They get... Read more

By Mitch Joel

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January 1, 2016 7:13 AM

The Holistic Publishing Platform For Brands tagged “Content”

Yes, you need to be in different places instead of driving your audience to where you would like. Publishing is going to change online over the next few years, in more ways than we can imagine. This is why I... Read more

By Mitch Joel

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December 15, 201511:00 PM

Content Is Not Advertising tagged “Content”

Sadly, many people believe that content is the new advertising. I don't. The other week, I was interviewed by Rich Brooks for his Agents of Change Podcast (it runs about 30 minutes long). Do start the interview off, I was... Read more

By Mitch Joel

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