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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Consumption”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel


July 16, 2010 4:52 PM

Use Your Brain tagged “Consumption”

You probably learned this lesson early on in your education: check your sources. Here's a shocker: Wikipedia is going to have mistakes in it (some might argue that having mistakes is part of its charm). People will make YouTube videos... Read more

By Mitch Joel