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Consumers

April 26, 2013 4:24 PM

The Sad State Of Brands This Week tagged “Consumers”

This post is not going to earn me a lot of friends (and I really don't care). I am a proud marketer. It's not easy to say that. It's not easy to write that... but it's true. I love marketing.... Read more

By Mitch Joel


March 29, 2011 4:15 PM

The Art And Innovation Of Listening tagged “Consumers”

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Consumers”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


July 5, 2009 9:36 AM

Marketing The Unmarketable tagged “Consumers”

When really thinking about the many new tools and platforms that are available for Marketers to connect to consumers, we may have to embrace the idea that - in the end - we're trying to "market the unmarketable." Nearly nine... Read more

By Mitch Joel


June 29, 200910:30 PM

Giving Something A Fighting Chance tagged “Consumers”

Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let's trot out the "fill-in-the-blank is dead" horse and beat it one last time, shall we? Whether we're dumping MySpace for Facebook, Twitter for FriendFeed,... Read more

By Mitch Joel


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