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Consumer Reviews

March 5, 201411:13 PM

There's No Patience In Business tagged “Consumer Reviews”

Don't slow down. Don't stop. There is a massive chasm that still exists between the world of business and the expectations of the consumer. Ultimately, when it comes to the retail experience, I believe there are two types of consumers:... Read more

By Mitch Joel


February 12, 201411:16 PM

The Marketing Moral Compass tagged “Consumer Reviews”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Consumer Reviews”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “Consumer Reviews”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again) tagged “Consumer Reviews”

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

By Mitch Joel


December 22, 2010 9:59 PM

The Social Element Is Everywhere tagged “Consumer Reviews”

There's a saying that likes to dance around the Internet. It goes something like this: "all media is social media." That's not entirely true. Media (or anything) only becomes social when there is an opportunity for those who are consuming... Read more

By Mitch Joel


November 17, 201012:49 PM

Brands Cannot Be Human tagged “Consumer Reviews”

Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe... Read more

By Mitch Joel


November 12, 2010 3:36 PM

The Big(ger) Marketing Shift tagged “Consumer Reviews”

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more

By Mitch Joel


April 20, 2010 3:04 PM

People Should Not See Marketing tagged “Consumer Reviews”

If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more

By Mitch Joel


January 11, 2010 4:18 PM

The Great Race To The Middle tagged “Consumer Reviews”

With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be something very mediocre? This has been one of the prevailing thoughts when it comes to Wikipedia and the readability of... Read more

By Mitch Joel


October 21, 200910:03 PM

6 Ways To Look At Negative Feedback tagged “Consumer Reviews”

What happens when people do say bad things about you (or your company)? This is - without question - one of the primary reason many companies avoid the conversation that takes place in the Digital channels. It's the exact same... Read more

By Mitch Joel


September 23, 2009 4:05 PM

Customer Reviews Matter More Than You Think tagged “Consumer Reviews”

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too... Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on... Read more

By Mitch Joel


October 3, 2008 3:20 PM

When Customers Attack, They're Not Doing It Online tagged “Consumer Reviews”

Only 7% of customers who had a problem while conducting an online transaction shared their experience on a Blog or online social network. Admit it, you thought it would be higher. According to a study conducted by Harris Interactive for... Read more

By Mitch Joel


July 29, 2008 1:58 PM

No Shocker - The Web Drives People To Retail tagged “Consumer Reviews”

We keep having to banging this drum to get traditional Marketers to embrace the power of online. I'm happy to do it (I've been doing it since the early nineties). When consumers see or hear about a brand, product or... Read more

By Mitch Joel


April 21, 200811:58 PM

Social Media Is Not For You tagged “Consumer Reviews”

Have you ever received extremely candid feedback? You know, the type of insights and comments you would never normally see/hear? I don't know if the general public knows this, but people who are asked to speak at an event are... Read more

By Mitch Joel


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