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Consumer Insight

July 13, 2012 1:59 PM

When Real Time Becomes Really Real Time tagged “Consumer Insight”

Are the rumors about Amazon true? Here are two true stories I have heard about Amazon recently: Story Number One... A friend of mine lives in New York City and is a member of Amazon Prime. They ordered some stuff... Read more

By Mitch Joel


October 25, 2010 2:08 PM

Incompatible tagged “Consumer Insight”

Being like everyone else isn't the answer. Being like no one else is the answer. You have to be incompatible. In this week's, Six Links Worth Of Your Attention #18, Hugh McGuire (from Librivox, iambik and a co-host on Media... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Consumer Insight”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel


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