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Consumer Generated Content

January 3, 2012 9:09 AM

The Year Of More tagged “Consumer Generated Content”

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more

By Mitch Joel


November 1, 2010 8:18 PM

Turning Branded Contests Into Branded Content tagged “Consumer Generated Content”

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more

By Mitch Joel


September 21, 201010:07 PM

Big Talk. Small Acts tagged “Consumer Generated Content”

If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more

By Mitch Joel


April 21, 2010 7:41 PM

What Makes A Brand Social? tagged “Consumer Generated Content”

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more

By Mitch Joel


March 22, 2010 3:25 PM

Learning About Social Media Marketing tagged “Consumer Generated Content”

One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more

By Mitch Joel


June 24, 200811:50 PM

Batman - The Dark Knight Movie Trailer Plus David Usher Music Equals Mash-Up Of Epic Proportions tagged “Consumer Generated Content”

I happen to think that David Usher (the multi-platinum solo artist, former lead singer of the rock band, Moist, and Blogger over at CloudID) is making all of the right moves (and no, I'm not just saying this because he... Read more

By Mitch Joel


March 10, 200811:28 PM

User Generated Content Done Terribly Wrong tagged “Consumer Generated Content”

I've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is... Read more

By Mitch Joel


February 25, 2008 9:12 PM

Social Media Marketing Full-Day Seminar Comes To Montreal, Ottawa, Toronto, Calgary And Vancouver tagged “Consumer Generated Content”

As part of my commitment to IAB Canada - Interactive Advertising Bureau (full disclosure: I sit on the Board of Directors), I will be teaching my full-day seminar on Social Media Marketing on the following dates across Canada again this... Read more

By Mitch Joel


February 22, 200810:24 PM

iBand iPhone And The Power Of Ethical Hacking tagged “Consumer Generated Content”

Have you checked out iBand? They're the latest musical sensation to sweep YouTube (almost 1.5 million views). The trio have hacked two Apple iPhones and a Nintendo DS. The results are awesome. It also proves that creative people can (and will)... Read more

By Mitch Joel


February 9, 2008 7:44 PM

Bloggers Acting More Like Companies And Companies Acting More Like Bloggers tagged “Consumer Generated Content”

There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock Paper Scissors Society, Webwalker Blog, Shill Podcast) and the always awesome, Lisa Walker (Hill And Knowlton). We were discussing how... Read more

By Mitch Joel


December 20, 2007 1:41 PM

Social Media - Your Thoughts On The Year That (Soon) Was tagged “Consumer Generated Content”

At this time of the year, all of the media content shifts to what happened in 2007. You know, that whole "year in review." I guess because I do my best to stay up on the times, those types of... Read more

By Mitch Joel


October 24, 200710:49 PM

Apple Turns Real Consumer Generated Content Into Thirty Second Spot tagged “Consumer Generated Content”

Check out this piece of Consumer Generated Content from Nick Haley - an eighteen-year-old university student from Leeds in the UK. iPod Touch Ad - Nick Haley: Apple checked it out too. They liked it so much that they brought... Read more

By Mitch Joel


September 15, 2007 6:42 PM

Social Media Marketing Full-Day Seminar Coming To Toronto, Ottawa And Montreal Next tagged “Consumer Generated Content”

Warning: self-promotional Blog posting ahead... Along with IAB Canada - Interactive Advertising Bureau, I created a full-day seminar on Social Media Marketing. I already started the second leg of this cross-Canada seminar, and there are a few more dates coming... Read more

By Mitch Joel

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