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Consumer Engagement

September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Consumer Engagement”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

Utilities:


June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Consumer Engagement”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

Utilities:


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Consumer Engagement”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Consumer Engagement”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Consumer Engagement”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


May 2, 2012 6:21 AM

The Old (Evolving) Rules tagged “Consumer Engagement”

Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Consumer Engagement”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


October 15, 201010:23 PM

The Business Of Content tagged “Consumer Engagement”

Content is King. It's a saying you've heard countless times... long before Social Media empowered individuals to create and distribute their own content. Content is the new marketing. Whether Marketers are thinking like publishers or whether brands are hiring/working with... Read more

By Mitch Joel


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