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Consumer Electronics

May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Consumer Electronics”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


February 1, 201310:19 AM

Copying Apple tagged “Consumer Electronics”

It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. But... it's there. Some will make the argument that Apple is loosing a little bit of its luster. That... Read more

By Mitch Joel


November 6, 2012 6:51 AM

On The Road (Warrior) Again tagged “Consumer Electronics”

Now - more than ever - it's possible to do business from anywhere at any time. For over ten years, I've been doing my best to figure out how to be as upwardly mobile as possible. To ensure that I... Read more

By Mitch Joel


September 11, 2012 7:39 PM

Quirky Turns Us All Into Sharks And Dragons tagged “Consumer Electronics”

Have you ever seen the TV show Shark Tank or Dragon's Den? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with... Read more

By Mitch Joel


June 24, 2011 8:24 PM

The One Screen World tagged “Consumer Electronics”

How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more

By Mitch Joel


April 29, 2011 7:48 PM

What The Next Five Years Will Be About tagged “Consumer Electronics”

The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount... Read more

By Mitch Joel


July 8, 201011:19 AM

Television At The Crossroads tagged “Consumer Electronics”

Did you hear? The future of television is... wait for it... 3D! While everybody is busy running over to their favorite consumer electronics store to pick up a 3-D television (btw, is it just me or do those glasses make... Read more

By Mitch Joel


January 14, 2010 7:02 PM

Embracing The New Business Of New Media tagged “Consumer Electronics”

Last week, the 2010 International Consumer Electronics Show (CES) wrapped up in Las Vegas. CES is the seminal annual event for highlighting the latest and greatest in terms of what kind of entertainment, media and technology will be making its... Read more

By Mitch Joel


January 9, 2009 9:14 PM

The Kids Are Alright tagged “Consumer Electronics”

When the habits of young people shifts, all of us Marketing hacks take one look and say, "yup, that's where we're heading." More often than not, it is the case. There might be some kind of irony that the NPD... Read more

By Mitch Joel


August 19, 2008 6:37 AM

Like It Or Not, Your Website Is Part Of Your Company (And A Big One) tagged “Consumer Electronics”

Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I can't walk by one without going in). Every Friday we receive flyers in the Montreal Gazette from the leading electronics... Read more

By Mitch Joel


July 29, 2008 1:58 PM

No Shocker - The Web Drives People To Retail tagged “Consumer Electronics”

We keep having to banging this drum to get traditional Marketers to embrace the power of online. I'm happy to do it (I've been doing it since the early nineties). When consumers see or hear about a brand, product or... Read more

By Mitch Joel


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