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Consumer Control

February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “Consumer Control”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


February 9, 2008 7:44 PM

Bloggers Acting More Like Companies And Companies Acting More Like Bloggers tagged “Consumer Control”

There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock Paper Scissors Society, Webwalker Blog, Shill Podcast) and the always awesome, Lisa Walker (Hill And Knowlton). We were discussing how... Read more

By Mitch Joel


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