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Consumer Behaviour

April 14, 201711:48 PM

Fidget Marketing For A World That Won't Stop Moving tagged “Consumer Behaviour”

How should brands connect to consumers who just can't stop moving? Social psychology and marketing professor, Adam Alter, has a new book out. It's called, Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked (you can... Read more

By Mitch Joel

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April 7, 201710:34 PM

The Amazon That You Don't See (That Google And Facebook Are Watching) tagged “Consumer Behaviour”

Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick... Read more

By Mitch Joel

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April 2, 2017 7:23 AM

The Infinite Dial With Tom Webster - This Week's Six Pixels Of Separation Podcast tagged “Consumer Behaviour”

Episode #560 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Beyond the fact that I enjoy the vast amount of time that I get to personally spend with Tom... Read more

By Mitch Joel

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April 2, 2017 4:57 AM

SPOS #560 - The Infinite Dial With Tom Webster tagged “Consumer Behaviour”

Welcome to episode #560 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #560 - Host: Mitch Joel. Beyond the fact that I enjoy the vast amount... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Consumer Behaviour”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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February 8, 2017 8:28 PM

The Brands That You Live For tagged “Consumer Behaviour”

I watched the documentary Citizenfour the other night. It was on Netflix. It's from 2014. It's a documentary about Edward Snowden. There are lots of movies about this topic. I haven't seen them all. You know how it is... you save a... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Consumer Behaviour”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Consumer Behaviour”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

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January 5, 200911:39 PM

There Is A Cost To Free tagged “Consumer Behaviour”

Whether you are creating any form of content online (text, audio, images or video) or are simply consuming it, there is a huge cost to all of this free goodness. On December 23rd, 2008 I posted a Blog entry titled,... Read more

By Mitch Joel


September 8, 200811:54 PM

The Agency Of The Future Is... tagged “Consumer Behaviour”

The Agency of the future is the Digital Marketing Agency of today. (but that's not how they spin the news). MarketingVox released a news item today titled, Marketers' Top 10 Wish List for Agencies of the Future. The results of... Read more

By Mitch Joel


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