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Consumer Advocacy

February 15, 2013 8:38 PM

Tracking, Personalization And Screams Of Privacy tagged “Consumer Advocacy”

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more

By Mitch Joel

January 29, 2011 4:50 PM

Find Your Vision And Creativity tagged “Consumer Advocacy”

I want to be Alex Bogusky... and you should too. Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time (Crispin Porter + Bogusky), and forget the fact that... Read more

By Mitch Joel

December 2, 201010:18 PM

Consumer Advocate Or Selfish Pig? tagged “Consumer Advocacy”

Many people run to publish a customer service issue on Twitter, Facebook and/or a Blog, but who really benefits? I don't like to use this Blog space (or Twitter, Facebook, etc...) to gripe about brands (more about that here: Making... Read more

By Mitch Joel