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Consumer

April 17, 2014 6:17 PM

The End Of Liking A Brand In A Move Towards Anti-Social Media tagged “Consumer”

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid... Read more

By Mitch Joel

Utilities:


March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Consumer”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


March 25, 201410:50 AM

Top 15 Rules For Business Writers tagged “Consumer”

Are there rules for great writing when it comes to business? I am often asked where I find the time to write. I am often asked about why I write and publish so much content. I am often asked where... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Consumer”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Consumer”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


December 4, 201311:36 PM

Fame Is Exhausting, So Don't Seek It Out tagged “Consumer”

Don't all famous people look exhausted? Of course that's probably just a simple man's interpretation and can be easily psycho-analyzed to death. Still, I have been thinking a lot about fame lately. What does it mean? Why do we seek... Read more

By Mitch Joel


October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Consumer”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


October 25, 2013 7:47 AM

The Price Of Personalization tagged “Consumer”

What kind of advertising do you want? It's a serious question. It's a question that most consumers don't ask themselves, but they should. I was invited to speak at Vogue magazine's leadership conference in New York City the other... Read more

By Mitch Joel


September 13, 2013 2:58 PM

A Simple (But Hard) Truth That Will Change Your Marketing Forever tagged “Consumer”

It's about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Consumer”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


August 13, 2013 1:44 PM

The Shape-Shifting Reality Of Shopping tagged “Consumer”

Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporations are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete, is the notion of... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Consumer”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


April 5, 2013 4:55 PM

What's More Important To A Consumer: The Price Or The Brand? tagged “Consumer”

Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more

By Mitch Joel


March 29, 2013 8:34 AM

How To Curtail Showrooming: Charge Admission tagged “Consumer”

What would you pay for an opportunity to browse a store? There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming... Read more

By Mitch Joel


March 20, 2013 9:29 PM

Where Content Goes To Die tagged “Consumer”

Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more

By Mitch Joel


February 25, 201310:30 AM

Are Consumers Smart Enough For Smart TV? tagged “Consumer”

Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more

By Mitch Joel


February 21, 201311:11 AM

The Content Crash tagged “Consumer”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel


February 15, 2013 8:38 PM

Tracking, Personalization And Screams Of Privacy tagged “Consumer”

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Consumer”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


January 31, 2013 9:48 PM

Do Shopping Centers Have A Future? tagged “Consumer”

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more

By Mitch Joel


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