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Consumer

January 18, 2017 1:30 PM

Be More Human Without Being Too Personal To Build Your Brand tagged “Consumer”

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Consumer”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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January 11, 2017 3:50 PM

Quality And Speed Don't Have To Collide tagged “Consumer”

"Those are all great ideas, but we need something in market fast." It's the toughest part of the conversation, when you're in the marketing agency business. It's not a question of quality ideas over time, it's the erosion of the... Read more

By Mitch Joel

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January 9, 2017 5:36 PM

A More Elegant Question About The Future Of Retail tagged “Consumer”

2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears... Read more

By Mitch Joel

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January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Consumer”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

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January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Consumer”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

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December 26, 2016 2:22 PM

The Persistence Of Brands tagged “Consumer”

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. Well, if that line from the Wall Street Journal's article, Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt, doesn't make your marketing brain stand... Read more

By Mitch Joel

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November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Consumer”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

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August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Consumer”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

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August 11, 201611:38 PM

Is Your Brand Story Documentary-Worthy (Like Shopify)? tagged “Consumer”

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. A... Read more

By Mitch Joel

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August 10, 201611:19 PM

What The Brand Is... And What It Has Become tagged “Consumer”

The inventor hardly knows what the invention will really be used for. It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. It's also a narrative... Read more

By Mitch Joel

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July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Consumer”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

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June 22, 201611:33 PM

Algorhythms For Marketing Transformation tagged “Consumer”

The real world teaches you real lessons. I've been on the road working, nurturing, tweaking and developing a brand new presentation that I've titled, Algorhythm - The Pulse of Creativity, Data And The Future of Brands. Here's how I have been... Read more

By Mitch Joel

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May 3, 2016 7:35 AM

Social Media. You're Doing It Wrong. tagged “Consumer”

It's getting harder and harder to do social media right these days. There is a collective frustration with brands and organizations playing in the social media space. On one hand, we want brands and organizations to listen to consumers. To... Read more

By Mitch Joel

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February 5, 2016 7:25 AM

Digital Transformation And The Big Bet tagged “Consumer”

Is digital transformation the future of work... or just a bet that companies are making? Say what you will about events like Davos (and, yes, there are many people and media who are quick to criticize the event), there are... Read more

By Mitch Joel

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December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Consumer”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

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August 5, 2015 6:17 AM

The Future Of Retail In A CTRL ALT Delete World tagged “Consumer”

How do the best brands connect with their consumers? This has been the question that has kept me motivated to be in this industry for over twenty years. All of my work (as diverse as it has been) has been... Read more

By Mitch Joel

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July 23, 201511:32 PM

Shocking Shopping Experiences At The Mall tagged “Consumer”

We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer. I spend my time looking at how disruptive digital technology is for business, and how brands can better... Read more

By Mitch Joel

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June 10, 201511:13 PM

Consumers Want Personalization And Privacy tagged “Consumer”

Have you ever shopped on Amazon? Probably one of the stupidest questions ever asked in 2015. Especially, when it's being asked on a blog that focuses on digital transformation, and technology that helps brands better connect with consumers. Of course,... Read more

By Mitch Joel

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May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Consumer”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

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