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Entries tagged with “
Consumer
”April 15, 201312:28 PM
The Problem With Allowing Consumers To Opt Out tagged “Consumer”
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more
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April 5, 2013 4:55 PM
What's More Important To A Consumer: The Price Or The Brand? tagged “Consumer”
Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more
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March 29, 2013 8:34 AM
How To Curtail Showrooming: Charge Admission tagged “Consumer”
What would you pay for an opportunity to browse a store? There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming... Read more
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March 20, 2013 9:29 PM
Where Content Goes To Die tagged “Consumer”
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more
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February 25, 201310:30 AM
Are Consumers Smart Enough For Smart TV? tagged “Consumer”
Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more
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February 21, 201311:11 AM
The Content Crash tagged “Consumer”
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more
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February 15, 2013 8:38 PM
Tracking, Personalization And Screams Of Privacy tagged “Consumer”
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more
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February 13, 2013 8:06 PM
The Mobile-Only Strategy Imperative tagged “Consumer”
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more
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January 31, 2013 9:48 PM
Do Shopping Centers Have A Future? tagged “Consumer”
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more
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January 25, 2013 8:48 PM
To Sell Is Human. To Be A Marketer Is Human tagged “Consumer”
You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. He's written some of the most compelling books including, A Whole New Mind, Drive... Read more
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January 10, 2013 9:32 PM
The One Screen World - Take Two tagged “Consumer”
How many screen are there? You've heard of the three screens? The four screens? The companion screen? The three screens are: television, computer and mobile. The fourth screen became the tablet (it's debatable). The companion screen is whatever other screen... Read more
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January 9, 2013 8:54 PM
Maybe Nobody Knows Nothing tagged “Consumer”
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more
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December 4, 2012 8:31 AM
Don't Make Me Lie tagged “Consumer”
The only thing I hate more than people who lie is when I'm being forced to lie to others. Don't make me lie. This was my conversation with a recent border crossing guard at the airport: Guard: What is the... Read more
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October 31, 201210:45 PM
The Power Of Imagination tagged “Consumer”
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful... Read more
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October 17, 201212:43 PM
The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Consumer”
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more
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October 2, 201212:52 PM
In The Nick Of Real-Time tagged “Consumer”
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more
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August 16, 2012 2:00 PM
Pop Goes The Social Media Bubble tagged “Consumer”
Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the... Read more
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July 20, 2012 2:40 PM
Brands Need To Think Like Artists tagged “Consumer”
It's amazing how content finds you, isn't it? Brands feel the need to impress. They do this by trying to create something grand that people will like. If it clicks, if it works, they lather, rinse and repeat. There's a... Read more
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June 30, 2012 1:57 PM
T-Commerce And The Rise Of Tablet Shopping tagged “Consumer”
Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch,... Read more
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June 12, 201210:41 PM
To Thine Own Self Be True tagged “Consumer”
Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more
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