By
Search Results
Entries tagged with “
Consumer
”February 9, 2012 6:39 PM
Endless Aisles tagged “Consumer”
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more
Utilities:
January 28, 2012 8:16 AM
Don't Let Your Brand Be Creepy tagged “Consumer”
It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more
By
Utilities:
January 25, 2012 3:19 PM
And In The End... tagged “Consumer”
Do you have a morbid fascination with the end? I'm not sure why (but I'm pretty certain that a psychiatrist would love to figure it out of with me), but I often think about the end. I'm not ashamed to... Read more
By
Utilities:
January 19, 201210:30 PM
Adapt Or Die tagged “Consumer”
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more
By
Utilities:
January 13, 2012 3:04 PM
The Power Of Being Vulnerable tagged “Consumer”
When you're vulnerable people connect more to whatever it is that you're doing. If we're going to talk about the work that we do as a form of art (as I believe it is - much in the same way,... Read more
By
Utilities:
January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Consumer”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
By
Utilities:
December 20, 2011 9:57 PM
Where The Consumers Are tagged “Consumer”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
By
Utilities:
December 12, 2011 9:49 PM
Force And Friction tagged “Consumer”
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about forcing people to give up their email address to have access to content. I've seen this executed many ways. In... Read more
By
Utilities:
November 24, 201110:32 PM
Marketing Is About Extensions Not Adaptations tagged “Consumer”
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more
By
Utilities:
November 23, 2011 7:35 PM
The Mobile Imperative tagged “Consumer”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
By
Utilities:
October 25, 2011 8:50 AM
The Customer Is (Not) Always Right tagged “Consumer”
There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more
By
Utilities:
October 5, 2011 3:28 PM
The End Of Change. The End Of Unusual. tagged “Consumer”
What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more
By
Utilities:
September 24, 2011 2:13 PM
Six Links Worthy Of Your Attention #66 tagged “Consumer”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
By
Utilities:
July 8, 2011 3:57 PM
The Truth About Display Advertising (And Why Consumers Hate It) tagged “Consumer”
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more
By
Utilities:
June 6, 201110:49 PM
The Ever-Evolving Consumer Evolves (Again) tagged “Consumer”
Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more
By
Utilities:
May 3, 2011 3:03 PM
The Mutterings Of Twitter tagged “Consumer”
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone... Read more
By
Utilities:
February 26, 2011 6:58 AM
Read The Fine Print tagged “Consumer”
Nobody reads the fine print. It's either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands we serve) is not doing itself a favor by promoting any kind of special offer knowing full well that the... Read more
By
Utilities:
December 13, 2010 7:52 PM
Missed Opportunities tagged “Consumer”
There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social... Read more
By
Utilities:
October 8, 2010 2:59 PM
Advertisers Are Doing It Wrong tagged “Consumer”
Don't get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have no idea what we're talking about. Marketing professionals often forget what we really do: our main focus it to sell... Read more
By
Utilities:
August 12, 201010:38 PM
Can Social Media Be Trusted? tagged “Consumer”
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot of brands have done this, but push this question a little bit further: when consumers let you know where they... Read more
By
Utilities:
