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Entries tagged with “
Consumer
”May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Consumer”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Consumer”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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April 9, 2012 3:37 PM
The New Media Diet tagged “Consumer”
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more
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April 3, 201211:52 AM
The E-commerce Tipping Point tagged “Consumer”
The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? Do you feel that it's still a fairly nascent part of the retail experience or do... Read more
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March 31, 2012 7:14 AM
Horizontal Marketing tagged “Consumer”
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more
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March 8, 2012 8:32 AM
The Paradox Of Choice And Advertising tagged “Consumer”
You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button tagged “Consumer”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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February 14, 201210:36 AM
How Cloud Computing Changes Everything tagged “Consumer”
There's been a lot of talk about "the cloud" when it comes to technology and IT in the past few years. It's a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer.... Read more
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February 9, 2012 6:39 PM
Endless Aisles tagged “Consumer”
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more
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January 28, 2012 8:16 AM
Don't Let Your Brand Be Creepy tagged “Consumer”
It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more
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January 25, 2012 3:19 PM
And In The End... tagged “Consumer”
Do you have a morbid fascination with the end? I'm not sure why (but I'm pretty certain that a psychiatrist would love to figure it out of with me), but I often think about the end. I'm not ashamed to... Read more
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January 19, 201210:30 PM
Adapt Or Die tagged “Consumer”
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more
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January 13, 2012 3:04 PM
The Power Of Being Vulnerable tagged “Consumer”
When you're vulnerable people connect more to whatever it is that you're doing. If we're going to talk about the work that we do as a form of art (as I believe it is - much in the same way,... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Consumer”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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December 20, 2011 9:57 PM
Where The Consumers Are tagged “Consumer”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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December 12, 2011 9:49 PM
Force And Friction tagged “Consumer”
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about forcing people to give up their email address to have access to content. I've seen this executed many ways. In... Read more
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November 24, 201110:32 PM
Marketing Is About Extensions Not Adaptations tagged “Consumer”
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative tagged “Consumer”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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October 25, 2011 8:50 AM
The Customer Is (Not) Always Right tagged “Consumer”
There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more
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October 5, 2011 3:28 PM
The End Of Change. The End Of Unusual. tagged “Consumer”
What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more
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