Consultant

Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the book publishing industry is no exception to this rule. News broke over the weekend that famed Marketing thinker/doer and best-selling... Read more

By Mitch Joel

Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come... Read more

By Mitch Joel

Here's the thing about Digital Marketing, New Media and Social Media: if you're only in it for yourself, not much great stuff can happen. On a personal note, I've been hearing a lot of backchannel comments about people questioning why... Read more

By Mitch Joel